Performance Marketing Manager

We are looking for a results-driven Performance Marketing Manager to lead and optimize our in-house paid marketing campaigns across multiple digital platforms. The ideal candidate should have strong hands-on experience in managing Google Ads and Meta Ads campaigns, driving high-quality lead generation, improving keyword rankings through paid strategies, and scaling ROI-focused campaigns for in-house websites.\n\nKey Responsibilities :\n\nPlan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, etc\nManage end-to-end performance marketing activities for the company’s in-house websites.\nDrive qualified lead generation campaigns with strong ROI and conversion performance.\nConduct keyword research and implement paid strategies to improve visibility and keyword positioning.\nMonitor campaign performance metrics including CPL, CPA, ROAS, CTR, and conversion rates.\nPerform audience segmentation, retargeting, and funnel optimization.\nAnalyze data using tools like Google Analytics, Google Tag Manager, and Meta Business Suite.\nStay updated with latest digital advertising trends, algorithm changes, and competitor activities.\nManage campaign budgets effectively to maximize returns.\n\nRequired Skills & Qualifications\n\n3–7 years of hands-on experience in Performance Marketing / PPC.\nStrong expertise in Google Ads, Meta Ads Manager,Google Analytics, Google Tag Manager\nProven experience in lead generation campaigns and performance optimization.\nStrong understanding of keyword targeting, bidding strategies, audience targeting, and conversion tracking.\nExperience handling substantial monthly ad budgets and scaling campaigns.\nExcellent communication and coordination abilities.