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Posted 04 June, 2026

On & Off Trade Specialist

Whitecrow
Kolkata, West Bengal, IN Full Time
Reference: 373897

Responsibilities:


  • Oversee distributor relationships, shipment delivery, depletion tracking, and overall operations
  • Manage all aspects of On and Off Trade execution
  • Ensure timely processing of purchase orders, A&P budgets, and claim settlements for operational excellence
  • Ensuring brand availability, menu listing, and appropriate pricing in on premise outlets
  • Monitor outlet level inventory and plan stock replenishment aligned with sales opportunities
  • Ensure products are correctly priced, ticketed, and displayed across unpaid shelves and paid elements (wall bays, gondolas, shelf in shelf)
  • Execute in store visibility initiatives and build impactful displays as per annual plans
  • Manage visibility and activation calendars, ensuring flawless execution of brand experiences
  • Plan, execute, and review gift pack promotions to deliver pre aligned objectives
  • Deliver merchandising services tailored to diverse customer needs
  • Build and maintain strong relationships with counter salesmen, bar managers, restaurant managers, and general managers
  • Handle ad hoc administrative tasks as required


Requirements:


  • Self-motivator
  • Liquor Industry experience of 3+yrs
  • Ability to network and build relationships
  • Previous merchandising &/or retail experience
  • Knowledge of retail activation planning/ management/ operation
  • High attention to detail
  • Excellent time management skills
  • Basic to intermediate MS Office (word, Excel, Outlook and PowerPoint)
  • Ability to work varied hours
  • Knowledge of the Liquor industry and regulatory environment, and communication guidelines

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