Posted 04 June, 2026
On & Off Trade Specialist
Whitecrow
Kolkata, West Bengal, IN
Full Time
Reference: 373897
Responsibilities:
- Oversee distributor relationships, shipment delivery, depletion tracking, and overall operations
- Manage all aspects of On and Off Trade execution
- Ensure timely processing of purchase orders, A&P budgets, and claim settlements for operational excellence
- Ensuring brand availability, menu listing, and appropriate pricing in on premise outlets
- Monitor outlet level inventory and plan stock replenishment aligned with sales opportunities
- Ensure products are correctly priced, ticketed, and displayed across unpaid shelves and paid elements (wall bays, gondolas, shelf in shelf)
- Execute in store visibility initiatives and build impactful displays as per annual plans
- Manage visibility and activation calendars, ensuring flawless execution of brand experiences
- Plan, execute, and review gift pack promotions to deliver pre aligned objectives
- Deliver merchandising services tailored to diverse customer needs
- Build and maintain strong relationships with counter salesmen, bar managers, restaurant managers, and general managers
- Handle ad hoc administrative tasks as required
Requirements:
- Self-motivator
- Liquor Industry experience of 3+yrs
- Ability to network and build relationships
- Previous merchandising &/or retail experience
- Knowledge of retail activation planning/ management/ operation
- High attention to detail
- Excellent time management skills
- Basic to intermediate MS Office (word, Excel, Outlook and PowerPoint)
- Ability to work varied hours
- Knowledge of the Liquor industry and regulatory environment, and communication guidelines