Performance Marketing Manager (D2C specialist-Only Kerala Candidates)

About the Role\n\nWe are looking for a Performance Marketing Specialist with hands-on experience in D2C and Lead Generation campaigns. You will manage paid campaigns across digital platforms and work closely with creative and content teams to drive measurable results.\n\nKey Responsibilities\n\nPlan, execute, and optimize paid campaigns on Meta (Facebook & Instagram) and Google Ads.\nManage D2C (e-commerce) and Lead Generation campaigns with clear performance goals.\nOptimize campaigns for ROAS, CPA, CPL, and conversions.\nWork with designers and content teams to develop high-performing ad creatives.\nMonitor daily performance and prepare basic performance reports.\nRun A/B tests on creatives, audiences, and ad copies.\nSet up and manage retargeting campaigns and funnels.\nEnsure proper tracking setup (Meta Pixel, GA4, Google Ads).\n\nRequirements\n\n2–3 years of experience in performance marketing.\nHands-on experience with D2C and Lead Generation campaigns.\nAgency experience preferred.\nStrong understanding of Meta Ads and Google Ads.\nAbility to analyze data and optimize campaigns.\nWillingness to work from office in Chalakudy, Kerala.\n\nNice to Have\n\nExperience working with multiple client accounts.\nKnowledge of funnels, retargeting, and creative testing.\nBasic understanding of landing pages and CRO.\n\nWhy Join Us\n\nWork on real performance-driven campaigns\nExposure to D2C brands and lead gen clients\nAgency-style learning and growth