Program Manager (Investments Analytics & Campaigns)

Role Details

Campaign management & Investment analytics have become key growth drivers to build AUM via SIPs & engaging existing bank customers on various Investment products. If you have inquisitive mindset with great analytics & moderate digital marketing skills. Looking forward to tackle interesting business problems and make an impact, join us!

Overall Job Description

• Deliver on dash boards & analytical solutions pertaining to Investments at bank level (Affluent & Consumer banking) using advanced statistical methods, leveraging deep business understanding and analytical expertise.
• Preparing analytical reports & sales+ Budget planning to the management team on Investments to devise campaigns & cross sell strategies (Investment products)
• Designing end-to-end cross -sell models on ETB customers through B2C & via channels
• Key Support function to drive Tele calling model on ETB base to increase MF/SIP/Broking penetration model at Bank level
• Work on critical business analysis to drive positive impact on channel performance, product offering, customer experience and sales.
• Stay abreast of current business developments and coordination with key stakeholders like digital, product, campaign, MIS & marketing teams.
• Successfully engage in multiple project initiatives simultaneously
• Analytical solutions around (but not limited to): Cross sell, Forecasting, Propensity modelling, Segmentations, Campaign optimization.

Education and Work Experience Requirements:

EDUCATION

Essential requirement:

• Graduate / PG (Statistics/ Business Management/ Economics)
• 5+ years of industry experience in the same field ( Banks/ AMCs/ Fintech/ Investments/ Brokerage houses)

Preferred: Experience in to same field (Investments) & Tier I business school

Essential requirement: Excel, Power Point

Any specific requirements

• Strong analytical and quantitative problem-solving skills
• Inquisitiveness and a desire for continuous self-improvement and development of new skills.
• Knowledge and experience of Investment products

Desired Behavioral / Functional Traits

• Excellent interpersonal skills
• Good communication skills
• Results orientated, committed and with strong sense of discipline