Product marketing manager

About Us:
Prudent is a Composite Insurance Broker regulated by the Insurance Regulatory and Development Authority of India (IRDAI) and headquartered in Mumbai, India. Prudent is one of the leading insurance brokers in the country.
We specialize in building long-term relationships and instilling confidence in our partners. As a partner-focused organization, we are committed to delivering best-in-class insurance solutions and services tailored to meet the diverse needs of our clients.
Recognised as:

• Great Place to Work – 2024,2025 and 2026 - This achievement reflects our unwavering commitment to a workplace where innovation, collaboration, and success go hand in hand; thanks to each Prudent family member for being the driving force behind our success.
• One of ’ ! This honour reflects our unwavering commitment to fostering a culture where every woman can thrive and shine, and every voice is heard. Together, we’re building a future of , , and for all team members!!

Job title: Product Marketing Manager
Report to: VP Marketing / CMO
Branch: Bangaluru
JOB SUMMARY/ABOUT THE ROLE:
The Product Marketing Manager will own the positioning, go-to-market strategy, communication, and adoption journey for Prudent’s digital products and platforms.
This role requires a hybrid mindset — part Product Manager, part Brand Strategist, part Growth Marketer.
The ideal candidate should be able to:

• Understand product capabilities deeply
• Translate features into business value
• Build adoption and engagement campaigns
• Work closely with product, sales, servicing, and leadership teams
• Create differentiated positioning in a crowded market
• Drive internal and external product awareness

REQUIRED QUALIFICATIONS:

• A Bachelor's degree in Marketing, Business, Communication, Technology, Engineering or a related field.
• MBA/ Postgraduate qualification in Marketing, Product Management, Digital business, or strategy preferred.
• Certifications in Product Marketing, growth Marketing, Digital Marketing, UX/Product Strategy, or Saa S Marketing would be an added advantage.

REQUIRED EXPERIENCE AND SKILLS:

• 10+ years of experience in Product Marketing, Tech teams, Product development from Product led startups, consulting, digital product environments, employee benefits or platform businesses.
• Strong understanding of both marketing and digital products/platforms
• Ability to simplify complex concepts into compelling communication
• Experience in GTM strategy, product launches, and customer engagement
• Strong stakeholder management and cross-functional collaboration skills
• Analytical mindset with the ability to interpret user and campaign data
• Excellent presentation, storytelling, and communication skills
• Experience in Product Marketing, Product Management, Growth Marketing, or B2 B Marketing
• Experience in Saa S, Insur Tech, Employee Benefits, HRTech, Fin Tech, or Digital Platforms preferred
• Familiarity with user journeys, UX thinking, and customer lifecycle communication
• Experience working with technology/product teams is a strong advantage

KEY RESPONSIBILITIES:
Product Positioning & Messaging

• Develop clear positioning, value propositions, and messaging frameworks for each product/platform.
• Translate technical features into client-friendly and employee-friendly narratives.
• Create product storytelling aligned with business outcomes and customer pain points.

Go-To-Market (GTM) Strategy

• Plan and execute launch strategies for new products, features, and enhancements.
• Build product adoption journeys for clients, employees, and internal teams.
• Develop targeted campaigns based on industries, client segments, and use cases.

Product & Marketing Bridge

• Work closely with product and tech teams to understand product evolution and roadmap.
• Provide market feedback, customer insights, and competitive intelligence to product teams.
• Ensure marketing and communication are aligned with actual product experience.

Customer Adoption & Engagement

• Improve product adoption through lifecycle communication and engagement campaigns.
• Analyze user behavior and identify opportunities to improve onboarding and usage.
• Work with servicing and relationship teams to increase platform utilization.

Growth & Analytics

• Track campaign effectiveness, engagement metrics, and product adoption KPIs.
• Identify opportunities for cross-sell, upsell, and user retention.
• Use data and market insights to refine communication and positioning strategies.