Inside Sales Associate - Pre-Sales & Customer Experience

Department: Pre-Sales

Location: Marol, Andheri (East), Mumbai

Role Overview

The Inside Sales Associate plays a critical role in engaging inbound leads, nurturing customer relationships, and driving qualified site visits for our premium managed co-living spaces. The role demands disciplined follow-up, structured communication, and strong CRM hygiene to ensure every lead is efficiently progressed through the customer journey; from inquiry to booking.

• Key Responsibilities

1. Lead Engagement

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• Call every new lead assigned in the CRM within the defined turnaround time (TAT).
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• Maintain a professional and consultative communication tone while explaining the Yukio concept and offerings.
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• Log every call attempt, outcome, and next action in CRM.
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2. Follow-Up Discipline

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• Execute the complete call-attempt cycle for unresponsive customers before marking leads as dropped.
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• Maintain consistent follow-ups across WhatsApp and calls to maximize conversions.
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3. Lead Qualification

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• Assess all leads using the 5-point qualification matrix:
  Concept understanding, location preference, budget, customer profile, and move-in timeline.\n
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• Identify high-potential leads and prioritize them for site visits.
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4. Site Visit Scheduling

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• Fix customer-preferred visit slots, update CRM with accurate scheduling details, and confirm attendance.
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• Coordinate with on-site sales teams and ensure seamless experience during property visits.
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5. Sales Handover

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• Complete CRM updates before handover to sales, including customer details and lead ID.
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• Share lead handover communication with sales to ensure clarity and continuity.
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6. Post-Site Visit Nurturing

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• Reconnect with customers post-visit to identify objections, clarify doubts, and support booking closure.
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• Collaborate closely with the sales team to address specific concerns and maintain engagement.
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7. CRM Hygiene

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• Record every customer interaction with accurate tagging, comments, and next-step actions.
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• Avoid using external trackers, ensuring CRM remains the single source of truth.
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Qualifications & Skills

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• Graduate in any discipline; In Sales/Marketing preferred.
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• 1–3 years of experience in inside sales, pre-sales, or tele-calling.
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• Strong communication, objection handling, and relationship-building skills.
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• Comfortable working with CRM systems, lead dashboards, and digital communication tools.
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• Goal-oriented mindset with a focus on conversions and process discipline.
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