Salesforce Marketing Cloud

Key Responsibilities
Lead full lifecycle Marketing Cloud Engagement/Marketing Cloud Next projects - discovery,
solution design, configuration, integration, deployment, training, and adoption.
Translate complex business & marketing requirements into scalable Marketing Cloud
Engagement/Marketing Cloud Next solutions.
Design and implement multi-channel campaigns leveraging Email Studio, Journey Builder,
Mobile Studio, and Automation Studio.
Configure Marketing Cloud Engagement/ Marketing Cloud Next and apply best practices in
data design, automation, segmentation and campaign execution.
Build and optimise personalised journeys using AMPscript, SSJS, and advanced configuration.

Collaborate with architects and technical teams to ensure seamless cross-cloud integrations
(Sales, Service, Experience Cloud).
Conduct workshops, training, and enablement sessions to drive client adoption.
Stay ahead of Marketing Cloud product releases and industry trends, advising clients on
innovative solutions.
Mentor junior consultants and contribute to practice growth through thought leadership and
solution accelerators.
Qualifications and Skills:
7 years' experience in Salesforce Marketing Cloud with a proven track record of leading
large-scale, multi-cloud projects.
Salesforce Marketing Cloud Consultant Administrator certifications required; Architect or
Specialist certifications highly valued.
Mastery of Email Studio, Journey Builder, Automation Studio, and Mobile Studio, plus
advanced AMPscript & SSJS.
Experience in multi-cloud solutioning and integrations (Sales, Service, Experience, or Data
Cloud).
Ability to set technical direction and enforce best practices across projects.
Proven success in leading teams of consultants, managing deliverables, and mentoring
juniors.
Strong background in executive stakeholder engagement, C-level advisory, and roadmap
definition.
Skilled at balancing strategic consulting with hands-on delivery when needed.
Comfortable managing multiple clients and complex projects simultaneously.
Passion for driving innovation and transformation in industries such as healthcare, public
sector, and enterprise.
Contributes to practice development, thought leadership, and building accelerators or
reusable assets.
Active in the Salesforce ecosystem (e.g., events, communities, user groups).