Lead Assistant Manager - Campaign Specialist

Key Responsibilities:

Campaign Execution & Channel Activation

o Execute omni-channel demand generation campaigns in US, including outbound email, paid digital, remarketing, content syndication, social media, events, webinars, and nurture programs.

o Collaborate with portfolio and industry marketing teams to activate GTM strategies, solution/product launches, and ABM programs, customized for regional markets.

o Coordinate campaign assets (landing pages, ad copy, microsites, audience lists, social posts, emails, sales collateral) to ensure timely and precise execution across geographies.

Bachelors degree in Marketing, Business, Communications, or related field. 5-7 years of experience in campaign management, with a focus on strategy, multi-channel execution, and performance optimization. Experience leading a team or mentoring junior staff is preferred.

1. Strategic Planning: Lead the development of campaign strategies aligned with company objectives, target audiences, and market trends.
2. Campaign Ownership: Manage the complete lifecycle of campaigns from concept through execution and postlaunch performance assessment.
3. Cross functional Leadership: Work closely with product, sales, and leadership teams to ensure campaigns align with larger business objectives and deliver targeted outcomes.
4. Data Driven Optimization: Use advanced analytics to continuously monitor, adjust, and improve campaigns to meet KPIs (such as customer engagement, acquisition, and retention).
5. Team Mentoring: Mentor and guide Assistant Managers, promoting knowledge sharing and ensuring high-quality deliverables from the team.
6. Innovative Tactics: Identify and implement innovative approaches for campaign personalization, audience segmentation, and channel specific strategies.