| Description: A Salesforce (SF) Marketing Cloud Developer is a specialized role focused on building, customizing, and optimizing marketing automation solutions using Salesforce Marketing Cloud (SFMC).
What the Role Is About
The role sits at the intersection of marketing, data, and engineering, enabling personalized, data-driven customer journeys across email, SMS, push, and other digital channels.
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Key Responsibilities
Design and develop automated customer journeys using Journey Builder
Build and customize email templates, landing pages, and forms
(AMPScript, HTML, CSS, SSJS)
Develop personalization logic using AMPScript and Dynamic Content
Integrate SFMC with other systems (CRM, data lakes, CDPs, APIs)
Manage data models using Contacts Builder & Data Extensions
Create and optimize SQL queries for segmentation and targeting
Implement Triggered Sends and transactional messaging
Support testing, deployment, and troubleshooting of campaigns
Ensure data privacy, consent, and compliance (GDPR, CAN-SPAM, etc.)
Collaborate with marketers, CRM teams, and Salesforce developers
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Core Technical Skills
Salesforce Marketing Cloud
Email Studio, Journey Builder, Automation Studio
Contact Builder & Data Designer
Mobile Studio (SMS / Push)
Interaction Studio / Personalization (if applicable)
# Salesforce Development: Apex, Visualforce, Lightning Web Components (LWC), Aura Components.
# Query Languages: SOQL (Salesforce Object Query Language), SOSL (Salesforce Object Search Language).
# Web Technologies: JavaScript, HTML, CSS for front-end development.
# Declarative Development: Proficiency in Salesforce Flow, Process Builder, Validation Rules, and Security Model.
# Version Control: Experience with Git and repository management.
Programming & Scripting
AMPScript (must-have)
SQL (advanced)
Server-Side JavaScript (SSJS)
HTML / CSS (Email best practices)
Integration & Data
REST & SOAP APIs
Salesforce CRM integration
ETL concepts and data pipelines
SFTP & file-based automations
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Nice-to-Have / Advanced Skills
Salesforce CDP / Data Cloud
Interaction Studio / Einstein features
CI/CD for SFMC
Git-based version control
Marketing analytics & performance optimization | 