CRO Specialist

About the Company:

Optiphoenix is a Conversion Rate Optimization (CRO) agency specializing in A/B Test Development with a global footprint. Over the last eight years, we’ve partnered with renowned brands such as Taj, Jabra, ButcherBox, and PiqueTea, helping them enhance their digital strategies to improve key customer metrics including Revenue, Conversion, and Engagement.

As we continue to grow, we are looking for passionate individuals to join our mission-driven journey. If you are eager to learn and build a career in conversion optimization and A/B testing, we invite you to be a part of our team.

Job Title- CRO Specialist

Job Location- Mumbai

About the Role

We are looking for an App & Web CRO Analyst who is passionate about optimizing digital experiences

across mobile apps and websites through data, experimentation, and personalization. This role is ideal for an

early-career professional who wants hands-on exposure to mobile and web experimentation, user behaviour

analysis, and conversion optimization.

You will work closely with product, design, engineering, and marketing teams to test, learn, and scale

personalization initiatives that improve engagement, conversion, and revenue across app and web journeys.

Key Responsibilities

• Support the execution of CRO and personalization strategies across Web and App journeys

• Build and manage A/B tests, multivariate tests, and personalization campaigns using

experimentation tools for App and Web experiences

• Assist in identifying personalization opportunities across landing pages, PDPs, PLPs, checkout, lifecycle

journeys and key conversion funnels

• Analyze user behaviour using tools like Google Analytics, Adobe, heatmaps, and session recordings

• Collaborate with design, product, engineering, and marketing teams to implement test variants

• Track and report on test performance, learnings, and business impact

• Ensure experiments follow best practices (hypothesis-driven testing, statistical significance,

segmentation)

• Maintain testing documentation, learning repositories, and dashboards

Required Skills & Qualifications

• 1–2 years of experience in CRO, personalization, growth, analytics, or digital optimization

• Hands-on exposure to A/B testing or personalization tools (e.g., VWO, Algonomy, Optimizely, Adobe

Target etc.)

• Basic understanding of conversion funnels, UX principles, and customer journeys

• Strong analytical and problem-solving skills with comfort working with data

• Familiarity with App and Web Analytics Tools such as Google Analytics, Adobe (events, funnels,

segments)

• Good communication skills and ability to work cross-functionally

• High attention to detail and eagerness to learn

Good to Have

• Experience working on mobile apps (iOS / Android) or app-based products

• Experience in ecommerce, DTC, SaaS, or marketplaces

• Knowledge of HTML/CSS basics (for test implementation or QA)

• Exposure to heatmap/session recording tools (Hotjar, CrazyEgg, Clarity, Contentsquare)

• Understanding of customer segmentation and targeting logic

• Experience working in an agile or experimentation-driven environment

Benefits of working at Optiphoenix!

• Health Insurance: Company-sponsored health insurance!
• Work Flexibility: Our global clients follow a 5-day work week, and so do we. We offer flexible hours and a supportive work-from-home policy.
• Culture and Community: Participate in company-sponsored team outings, social events, and an annual trip that foster community and camaraderie.
• Professional Growth: Outstanding learning and growth opportunities for all roles, including working on challenging projects with passionate colleagues. Our CRO team also gets opportunities to travel onsite to Australia and the U.S. to collaborate with our clients.
• Support and Rewards: Benefit from competitive salaries that are at or above industry standards, along with company-sponsored lunches.
• Empowered Environment: Embrace our no official leave policy, rooted in trust; dress comfortably with no formal dress code required.

We are an equal opportunity employer. We celebrate diversity and are committed to building a versatile environment for all our employees.