BDE | FMCG | Ahmedabad
Job Title: Business Development Executive
Location: New Ahmedabad
Qualification: Graduate
Years of exp: 4+ Years in GT
ABOUT
• The Business Development Executive is responsible for the sales performance and the profitability of the Traditional Trade / General trade Channel (as defined by Company) for the assigned Territory within a region (defined by Company as North, East, West, South and Central). He/she assist the Area Sales Manager (ASM) in delivering the overall regional sales objectives, supervises, fine-tunes and monitors the execution and takes pro-active initiatives to cease every opportunity to increase the sales in accordance with the companies' policies and strategies.
ANNUAL/DAY-TO-DAY BUSINESS MANAGEMENT
1. Business Objectives:
• Achieve volume and value targets within budget and policy guidelines.
• Execute strategic alliances, promotions, and merchandising plans to ensure visibility and shelf dominance.
• Assist ASM in sales forecasting and market potential analysis.
• Train and develop distributor sales teams; provide timely feedback.
2. Financial Management
• Document trade expenses and ensure audit compliance.
• Settle distributor and outlet claims promptly; submit NOCs as required.
• Track efficiency of investments and promotional spends.
3. Distributor Management
• Appoint and evaluate distributors; monitor inventory and claim settlements.
• Maintain distributor health through routing optimization, stock control, and MIS compliance.
• Generate primary orders and weekly indents to maintain stock levels.
4. Outlet Execution
• Ensure gold-standard merchandising and implement planograms.
• Maintain outlet database and company assets.
• Execute visibility initiatives, promotional schemes, and POP displays.
5. Market & Competition Analysis
• Track competitor activities and provide actionable insights.
6. Reporting & Compliance
• Deliver accurate MIS reports and monitor secondary sales. • Conduct regular reviews and take corrective actions for deviations.
