Posted 05 June, 2026
Campaign Operations- Specialist- Paytm Ads
Paytm
Bangalore, Karnataka
Full Time
Reference: 113_314256_ae82c859-8fa1-4a01-b7c2-2edea9402678_1809547224
About Us
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm's mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
Location- Noida / Bangalore / Mumbai
Role Overview
The Campaign Operations Specialist will be responsible for end-to-end execution and optimization of advertiser campaigns on the Paytm Ads platform. This role sits at the intersection of ad operations, performance optimization, and client delivery, ensuring campaigns run flawlessly, meet KPIs, and drive measurable business outcomes.
Key Responsibilities
Campaign Setup & Execution
Set up and launch managed service ad campaigns across Paytm inventory (Search Ads, Display, Native, Post-Transaction placements, Video where applicable).
Configure targeting, budgets, bidding, creatives, and flighting based on client briefs.
Ensure accurate tagging, tracking, and attribution setup.
Campaign Monitoring & Optimization
Monitor live campaigns for delivery, pacing, CTR, CVR, ROAS, and CPA.
Perform ongoing optimizations on bids, targeting, creatives, and budgets to maximize performance.
Identify and resolve delivery issues (under-delivery, drop in CTR, tracking gaps).
Reporting & Insights
Prepare daily, weekly, and post-campaign reports for advertisers and internal stakeholders.
Analyze performance trends and convert data into actionable insights and recommendations.
Support QBRs and performance reviews with clear narratives and data storytelling.
Client & Internal Collaboration
Act as the operations SPOC for sales, account management, and product teams.
Work closely with Sales to understand client objectives and translate them into executable media plans.
Coordinate with creative, tech, and product teams to resolve issues and improve campaign outcomes.
Platform & Process Excellence
Maintain high operational accuracy with zero-defect campaign launches. Follow standard operating procedures while contributing to process improvements and automation.
Provide feedback on advertiser needs to help evolve Paytm Ads products and tools.
Key Metrics You'll Own
Campaign delivery & pacing accuracy
CTR, CVR, CPA / ROAS improvement
Client satisfaction & SLA adherence
Error-free campaign launches Required Qualifications
1-4 years of experience in Ad Operations / Campaign Management / Performance Marketing.
Hands-on experience with managed service campaigns on ad platforms (e.g., Google Ads, Meta, Amazon Ads, Flipkart Ads, Fintech Ad Platforms) and MMPs (Appsflyer, Adjust etc)
Strong understanding of digital advertising metrics and optimization levers.
Advanced working knowledge of Excel / Google Sheets.
High attention to detail and ability to manage multiple campaigns simultaneously.
Experience working with SMB and Large Advetisers
Knowledge of SQL, dashboards, or BI tools is a plus
Skills & Competencies
Analytical and data-driven mindset
Strong execution & problem-solving skills
Clear communication and stakeholder management
Ability to work in fast-paced, high-volume environments
Ownership mindset with customer-first thinking
Why join us
Work with a high-performing and passionate product, design, and engineering team. Shape the future of credit for millions of users. Build at scale in one of India's most dynamic and regulated spaces. Flexible and inclusive work environment with fast decision-making and ownership.
Compensation
If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
