CRM & Marketing Automation Manager
Job Description
CRM Manager
Location: Bangalore
Company: BLive
About BLive
BLive is a fast-growing E-mobility platform providing end-to-end electric mobility solutions for enterprises including EV fleets, smart fleet management technology, charging infrastructure, and trained delivery partners. Our mission is to accelerate India’s transition to sustainable last-mile mobility.
Role Overview
BLive is looking for a CRM Manager to own and optimize the CRM ecosystem. The role will focus on managing CRM, improving lead-to-conversion efficiency, building automated customer journeys, and ensuring seamless communication across all customer touchpoints.
The ideal candidate should be data-driven, process-oriented, and have strong experience in CRM operations, marketing automation, and lead lifecycle management.
Key Responsibilities
CRM & Lead Management
- Manage the CRM platform end-to-end
- Set up and track lead pipelines across Riders, Franchise, and Enterprise businesses
- Manage lead allocation, scoring, tagging, and funnel tracking
- Ensure CRM data accuracy and hygiene
Marketing Automation
- Build automated customer journeys, drip campaigns, and follow-up workflows
- Segment databases for targeted communication
- Identify funnel drop-offs and improve conversion rates
Campaign Management
- Execute Email, WhatsApp, and SMS campaigns
- Manage webinar communication and follow-ups
- Align CRM campaigns with marketing initiatives
Reporting & Analytics
- Track lead, funnel, and campaign performance
- Build dashboards and share actionable insights with leadership
- Monitor SLA adherence and reduce lead leakage
Candidate Profile
- 4–7 years of experience in CRM, Marketing Automation, or Growth Marketing
- Mandatory hands-on experience with CRM
- Strong understanding of lead lifecycle management and sales funnels
- Experience in workflow automation, campaign execution, and reporting
- Strong analytical and stakeholder management skills
Apply Only If
'14; You have at least 3–5 years of hands-on experience managing a CRM platform directly
'14; You have experience in CRM operations, marketing automation, and lead lifecycle management
'14; You are based in Bangalore or willing to relocate immediately
Why Join BLive
- Opportunity to build and scale CRM systems across multiple business lines
- Drive measurable impact on growth and customer acquisition
- Be part of India’s rapidly growing EV mobility ecosystem
