Performance Marketing Manager

Anna Simona Kids is a premium, design-led baby essentials brand based in Mumbai — and we're growing fast. We're looking for a sharp, experienced performance marketer to own and scale our paid channels end to end.

This is not a coordination role. We need someone who has genuinely scaled a D2C brand through paid media — someone who understands the numbers, builds the strategy, executes it, and is accountable for results.

WHAT YOU'LL OWN:

📲 Meta Ads

→ Full ownership of Meta campaigns — strategy, structure, creative briefing, testing, scaling

→ Manage prospecting, retargeting, and retention campaigns across Facebook and Instagram

→ Build and maintain campaign architecture — audience segmentation, funnel structure, budget allocation

→ Brief creative team on video and static ad concepts based on what's working

→ Analyse performance weekly — ROAS, CPM, CTR, CPC, frequency — and act on it

🔍 Google Ads

→ Own Google Search, Shopping, and Performance Max campaigns

→ Keyword strategy, bid management, product feed optimisation

→ Track and improve Google ROAS across all campaign types

💬 WhatsApp Marketing

→ Own all WhatsApp broadcast campaigns via ByteSpeed AI

→ Build and manage retention flows — abandoned cart, welcome series, post-purchase, replenishment

→ Plan and execute monthly campaign calendar

→ Monitor open rates, click rates, conversion rates — test and improve continuously

📊 Performance & Reporting

→ Weekly performance report — all channels, key metrics, what changed and why

→ Monthly marketing report with clear insights and recommendations

→ Own the marketing P&L — know your blended ROAS, CAC, and contribution margin at all times

→ Track and report on new vs repeat customer acquisition across all channels

→ Use Shopify, Meta Ads Manager, Google Ads, and ByteSpeed dashboards fluently

%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;

𝗪𝗵𝗮𝘁 𝘄𝗲'𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿:

%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;

'14; 3–6 years of hands-on performance marketing experience — D2C brand experience is non-negotiable

'14; Has personally scaled Meta and Google campaigns, not just managed agencies

'14; Strong with numbers — comfortable building and reading performance reports, not just pulling data

'14; Understands D2C metrics deeply — ROAS, CAC, LTV, AOV, blended vs channel-level performance

'14; Experience with WhatsApp marketing tools (ByteSpeed, Interakt, Wati or similar)

'14; Creative instinct — can brief a video concept, identify winning hooks, spot what's not working

'14; Comfortable working directly with a founder in a fast-moving environment

'14; Mumbai-based, full-time, in-person

%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;

𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗡𝗢𝗧:

%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;

'17; Someone who manages agencies and reports on what they did

'17; A generalist marketer who dabbles in paid ads

'17; Someone who needs to be told what to test next

'17; A remote or hybrid position

%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;

𝗪𝗵𝘆 𝗔𝗻𝗻𝗮 𝗦𝗶𝗺𝗼𝗻𝗮 𝗞𝗶𝗱𝘀:

%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;%01;

We're a fast-growing premium baby brand in a scaling phase — and we're building a team to match. You'll work directly with the founder, have full ownership of your function, and see the direct impact of your work in real time.

📩 DM or send your CV to:

Subject: Performance Marketing Manager