Posted 06 June, 2026
Product Marketing Manager (Cyber Security)
Barracuda Networks Inc.
Bangalore ,Karnataka,,India
Full Time
Reference: 62_364676_oJMVzfwJ
Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an employer thatcomplies withall applicable national,stateand local lawspertaining tonondiscrimination and equal opportunity regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
EnvisionYourself at Barracuda
Barracuda Networks is looking for aProduct Marketing Managerto drivego to marketsuccess for ourApplicationSecurity portfolio. This role is critical to ensuringhigh impactproduct launches, clear differentiation in a competitive market, andworldclass sales enablementthat helps our sales and partner teams win.
You will work closely withProduct Management, Engineering, Sales, Sales Enablement, Channel, and Marketingto translate application security capabilities into compelling value propositions, launch narratives, and sales tools that resonate with customers and partners globally.
This role is ideal for a product marketer who thrives at the intersection oftechnology, storytelling, and execution, and who can own launchesend to endwhile serving as the messaging expert for application security.
Whatyou'llbe Working on:
Product Launch &Go to MarketLeadership
- Ownend to endproduct launchesfor the Application Security portfolio, including positioning, messaging, naming, packaging, and launch readiness.
- Develop clearvalue propositions and differentiationfor application security use cases such as web application protection, API security, vulnerability management, andDevSecOps.
- Leadcross functionallaunch planning with Product Management, Engineering, Marketing, Sales, and Enablement to ensureon time,high qualitylaunches.
- Produce launch deliverables including launch briefs, FAQs, internal announcements, and external messaging.
Sales & Partner Enablement
- Createhigh impactsales enablement assetsincluding pitch decks, solution overviews, battlecards,objection handlingguides, demos narratives, and talk tracks.
- Enable global sales teams, solution engineers, and channel partners with training content that is clear, actionable, and aligned to buyer pain points.
- Partner with Sales Enablement to supportnew product training, certifications, and ongoing field readiness.
- Ensure messaging supports multiple audiences, including security leaders, application teams, DevOps, and MSPs.
Messaging, Positioning & Competitive Intelligence
- Define andmaintaincore messaging frameworksfor the application security product line.
- Conduct competitive analysis and buildcompetitive positioning and battlecardsagainst key market players.
- Translate technical features intocustomer focusedoutcomessuch as risk reduction, operational efficiency, compliance, and resilience.
- Ensure consistent messaging across web, campaigns, sales assets, and analyst communications.
Cross Functional& Strategic Contributions
- Act as thevoice of the marketto Product Management by sharing customer insights, field feedback, and competitive learnings.
- Support analyst interactions, briefings, and surveys related to application security.
- Collaborate with demand generation and content teams on campaigns, webinars, and thought leadership.
- Contribute to broader product marketing initiatives, planning cycles, andbest practicedevelopment.
What You Bring to the Role:
- 8-10+ years of experience inProduct Marketing, ideally incybersecurity, application security, or cloud/SaaS platforms.
- Proventrack recordofsuccessful product launchesand sales enablement in a B2B technology environment.
- Excellentunderstanding of application security concepts (e.g., WAF, API security, vulnerabilities,DevSecOps, CI/CD security).
- Experience workingcross functionallywith Product Management, Engineering, Sales, and Marketing.
- Excellent written and verbal communication skills with the ability to simplify complex technical topics.
- Experience supporting global sales teams and partners.
What You Bring to the Role:
- Proven experience withapplication security buyers(AppSec, DevOps, Security Operations).
- Exposure tochannel firstorMSP ledgo to marketmodels.
- Prior experience supporting analyst relations (e.g., Gartner, Forrester).
- Ability tooperateindependently and drive initiatives from concept to execution.
WhatYou'llGet from us:
A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility - there are opportunities for cross training and the ability to attain your next career step within Barracuda. In addition, you will receive equity in the form of non-qualifying options.
