Performance Marketing Manager
Job Description
Performance Marketing Manager-South
About Our Client: The company is a digital platform in the spirituality and wellness sector, offering tailored apps to help users with personal growth and well-being. It combines technology with traditional practices to deliver engaging content and experiences that drive long-term user retention. The brand aims to cater to individuals seeking high-quality and authentic devotional products, blending traditional craftsmanship with modern convenience.
Job Role: Performance Marketing Manager-South
Location: HSR Layout, Bangalore
Experience: 3-6 years
Qualification: Any Graduate
About the role: We are looking for performance-driven growth professionals to own and scale our user acquisition engine across app channels. You will be responsible for driving key business metrics like Revenue, CAC, ROAS, and Contribution Margins, while working at the intersection of data, creatives, and user understanding. This is not just a \"media buying\" role; it requires a deep understanding of the \"Bharat\" user persona, sharp creative intuition for devotional content, and the analytical rigor to scale high-intent transactions. You will work at the intersection of data and storytelling, collaborating closely with Category, Product, and Creative teams to serve millions on their digital devotional journeys.
Key Responsibilities:
- Plan, launch, and scale web and app marketing campaigns across Meta & Google.
- Own end-to-end campaign performance — budgets, bidding, and optimization
- Drive improvements in CAC, ROAS, and revenue growth
- Analyze performance deeply (beyond CTR/CPC) and identify growth opportunities
- Run continuous A/B testing across creatives, audiences, and funnels
- Collaborate with product, content, and category teams to improve conversion and scale
What We’re Looking For
- 3–6 years of experience in performance marketing / growth (D2C / B2C)
- Strong hands-on experience with Meta Ads & Google Ads
- Proven track record of scaling campaigns with Minimum monthly budget handled of 2cr+
- Strong understanding of performance metrics, attribution, and funnels
- Analytical mindset with experience in Excel / dashboards
Good to Have
- Experience in high-growth D2C / B2C startups
- Exposure to large-scale budgets or high-traffic events
Understanding of attribution models and user lifecycle metric
