Cybersecurity Product Marketing Manager

About the Role:

Positioning & Messaging

Own the narrative for all CloudSEK product lines:

• Sharp, differentiated positioning that ties our capabilities to Initial Attack Vectors (IAVs), exposure reduction, and incident prevention
• Messaging hierarchies that work for a CISO, a CIO, and a SOC analyst - without diluting into jargon
• Persona- and segment-specific narratives (Enterprise vs Mid-Market, region by region)
• Clear answers to "what does this do, why now, and why CloudSEK"

Product Launches (GTM)

Drive launches end to end:

• Launch tiering, messaging, and cross-functional orchestration (product, sales, content, demand gen)
• Sales-ready assets: one-pagers, battlecards, objection response playbooks, demo narratives
• Adoption tracking post-launch, not just launch-day noise

Competitive & Market Intelligence

• Maintain live competitive positioning against threat-intel, ASM, and exposure-management players
• Win/loss insight loops with sales
• Translate market shifts into how we package, price, and position

Analyst Relations

Own CloudSEK's relationship with industry analysts:

• Manage briefings, inquiries, and submissions for relevant Gartner / Forrester / IDC coverage (e.g., threat intel, ASM, EASM, DRPS categories)
• Build and maintain analyst-facing narratives and data
• Convert analyst recognition into sales and brand proof points
• Track category definitions and ensure CloudSEK is positioned where the puck is going

Website & AEO (Answer Engine Optimization)

Own how CloudSEK shows up where buyers actually research - including AI answer engines:

• Product messaging and conversion narrative across product/solution web pages
• Partner with SEO/web to make CloudSEK discoverable and citable in LLM-driven search (ChatGPT, Perplexity, Google AI Overviews) for category and problem queries
• Structure content so AI engines surface CloudSEK accurately for "what is X / best tool for Y" intent
• Treat the website as a product surface, not a brochure

Tight Feedback Loop with Product

You are the voice of the market back to product:

• What lands vs doesn't with customers and analysts
• Gaps in packaging, pricing, or positioning
• What the market thinks we do vs what we actually do

Must-have

• 5+ years of Cybersecurity Product Marketing experience in B2B SaaS
• Deep comfort with cybersecurity concepts (attack surface, threat intel, IAVs, exposure management, SaaS security)
• Proven launch ownership - end to end, cross-functional
• Strong storytelling ability - technical clarity without jargon