Search Engine Optimization Executive

Job Title: SEO Executive (Performance Marketing as Add-on Skill)\nLocation: Ahmedabad\n\nRole Overview-\nWe are looking for an experienced SEO professional who can manage and improve organic visibility, website traffic, and keyword rankings across multiple digital platforms. The candidate should have strong knowledge of SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), technical SEO, and content optimization. Basic understanding of performance marketing platforms like Google Ads & Meta Ads will be an added advantage.\n\nKey Responsibilities-\nSEO / AEO / GEO (Primary Responsibility)\nManage end-to-end SEO activities including On-Page, Off-Page & Technical SEO.\nWork on AEO (Answer Engine Optimization) & GEO (Generative Engine Optimization) strategies to improve visibility on AI-powered search platforms and AI-generated search results.\nOptimize website content for featured snippets, AI overviews, voice search & answer-based search queries.\nConduct keyword research, competitor analysis & content optimization.\nMonitor organic traffic, keyword rankings, impressions, CTR & overall website performance.\nOptimize website structure, schema markup, meta tags, internal linking & page speed.\nCoordinate with developers for technical SEO fixes and website improvements.\nTrack website performance using Google Analytics, Search Console, Ahrefs, SEMrush, etc.\nPlan and execute backlink activities to improve domain authority & organic visibility.\nWork closely with content & social media teams for SEO-friendly content execution.\nPrepare monthly SEO reports, insights & growth recommendations.\n\nQualifications-\nBachelor's Degree in Information Technology or related field\n\nExperience-\n3-6 years of relevant technical experience\nStrong analytical skills\nUnderstanding of all search engines and functions as well as marketing.\n\nRequired Skills-\nStrong knowledge of SEO, AEO & GEO concepts.\nExperience with SEO tools like Ahrefs, SEMrush, Google Search Console & GA4.\nUnderstanding of technical SEO, Core Web Vitals & website optimization.\nKnowledge of schema markup, AI search trends & content optimization.\nBasic knowledge of Google Ads & Meta Ads.\nKnowledge of WordPress or CMS management.\nGood analytical & reporting skills.\nStrong communication & coordination abilities.