SALESFORCE MARKETING AUTOMATION

Join our team as a Salesforce Marketing Automation professional and shape our marketing automation vision. You'll work with cutting-edge technology, Salesforce Marketing Cloud, to create personalized and dynamic campaigns. This role offers an exciting opportunity to contribute to our organization's success through innovative marketing strategies.At Zensar, we're "experience-led everything". We are committed to conceptualizing, designing, engineering, marketing, and managing digital solutions and experiences for over 130 leading enterprises. We are a company driven by a bold purpose: Together, we shape experiences for better futures. Whether for our clients, our people, or the world around us, this belief powers everything we do. At the heart of our culture is ONE with Client - a set of four core values that reflect who we are and how we work: One Zensar, Nurturing, Empowering, and Client Focus.

Part of the $4.8 billion RPG Group, we're a community of 10,000+ innovators across 30+ global locations, including Milpitas, Seattle, Princeton, Cape Town, London, Zurich, Singapore, and Mexico City. Explore Life at Zensar and join us to Grow. Own. Achieve. Learn. to be the best version of yourself.

We believe the best work happens when individuality is celebrated, growth is encouraged, and well-being is prioritized. We are an equal employment opportunity (EEO) and affirmative action employer, committed to creating an inclusive workplace. All qualified applicants will be considered without regard to race, creed, color, ancestry, religion, sex, national origin, citizenship, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veteran status.

• Proven experience as a Salesforce Marketing Automation Consultant or Solutions Architect.
• Expertise in Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio.
• Proficiency in AMPscript, SQL, and reusable templates for email content development.
• Experience in integrating Marketing Cloud with Salesforce CRM and external systems using APIs.
• Strong understanding of data management and audience segmentation techniques.
• Excellent problem-solving skills for troubleshooting issues related to journeys and integrations.
• Effective communication and collaboration skills for working with cross-functional teams.
• Analytical mindset focused on optimizing marketing automation processes.
• Up-to-date knowledge of Salesforce platform advancements and industry best practices.

• Lead the configuration and implementation of Marketing Cloud Advanced components, such as Journey Builder and Email Studio.
• Design automated communication journeys, including onboarding campaigns and stakeholder engagement workflows.
• Configure audience segmentation and subscriber management processes for personalized email content.
• Assist in integrating Marketing Cloud with Salesforce CRM and external systems, leveraging APIs and middleware.
• Perform data management tasks, ensuring data integrity and subscriber synchronization.
• Support testing and monitoring of journeys and campaigns, troubleshooting issues as they arise.
• Prepare and maintain technical and functional documentation, including configuration guides.
• Collaborate closely with cross-functional teams and stakeholders through workshops and meetings.
• Provide end-user training and operational support, ensuring a smooth transition to marketing automation processes.