Senior Manager - Business

Role Overview

The incumbent in this role category will be responsible for managing the client relationship and driving successful media campaigns.

Department

Media Planning

Job Title

Senior Manager - Business

Reporting Manager Title

Director - Business

Location

Bangalore

Roles & Responsibilities

• Develop a macro-level understanding of the category, competitive landscape, and brand objectives to craft effective media strategies.
• Translate client briefs into robust media plans aligned with marketing goals and business outcomes.
• Interpret brand tracking studies and correlate media investments with brand metrics and sales performance.
• Continuously build strategic thinking capabilities to deliver innovative and insight-driven solutions.
• Lead planning and execution of campaigns across platforms.
• Manage day-to-day implementation, optimization, and performance tracking of ongoing campaigns.
• Ensure campaigns are delivered as per plan, timelines, and agreed KPIs.
• Monitor performance metrics such as reach, frequency, GRPs, and ROI, and optimize campaigns accordingly.
• Ensure best-in-class servicing for clients through proactive communication and responsiveness.
• Manage day-to-day client interactions, addressing queries and providing strategic recommendations.
• Lead final media plan presentations and articulate rationale effectively to clients and internal stakeholders.
• Track competitor activities, including innovative campaigns, award-winning work, and new media strategies.
• Identify and recommend new opportunities, formats, and innovations in traditional media.
• Identify high-impact campaigns and develop them for industry award submissions.
• Aim to deliver at least 2–3 award-worthy entries annually for recognition of outstanding work.
• Act as a team player and collaborate effectively across planning, buying, and analytics teams.
• Mentor and guide junior team members to build capability and improve performance.

Experience Range

4-6 years of experience in media planning

Education Qualifications & Skills

MBA in Marketing

Skills

• Excellent Written and Verbal communication skills
• Strong command over media tools and terminologies
• Ability to translate business goals into media strategies
• Ability to build full funnel media strategies
• Ability to manage client interactions and maintain strong working relationships
• Good analytical and problem-solving skills

About Initiative

Initiative unlocks business growth for the world’s most ambitious brands. With 7,000 people in over 90 markets, we believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.

Diversity, Equity & Inclusion at Initiative

At Initiative, we are committed to fostering a workplace where differences are valued and everyone can thrive in a culture of equality, inclusion and belonging. We believe in creating an environment that reflects the diversity of the world around us - where individuals feel empowered to bring their authentic selves to work, and where varied perspectives are respected, heard and represented. As an equal opportunity employer, we welcome talent from all backgrounds, knowing that diversity drives stronger ideas, better outcomes, and meaningful impact.