• Develop and implement overall marketing strategies aligned with business objectives.
• Lead ATL, BTL, Digital, Retail, and Performance Marketing initiatives. • Manage annual marketing calendar and budgets.
• Drive brand positioning, customer engagement, and market expansion.
• Coordinate with agencies, vendors, sales teams, and internal stakeholders.
• Analyze market trends, customer insights, and competitor activities.
• Monitor campaign effectiveness and optimize ROI.
• Lead and mentor the marketing team.
