Skip to main content
Posted 11 June, 2026

Brand Communications & Creative Production Associate

Tilfi
New Delhi, DL, IN Full Time
Reference: fe906971fb0b7de9

Job Description

Role Overview\n\nTilfi is seeking a disciplined, articulate, and operationally astute professional to join our Brand Communications team as a Brand Communications & Creative Production Associate. Operating at the intersection of storytelling and execution, this role serves as the vital engine of our daily output.\n\nYou will work directly under the guidance of our Brand Communications & Editorial Lead to translate Tilfi’s core narratives into daily digital touchpoints - including social media, email newsletters, and website curation. Simultaneously, you will drive the end-to-end production logistics for our shoots and handle the administrative coordination of our public relations endeavours.

This role requires a rare blend of creative appreciation and rigorous organisation.\n\nKey Responsibilities\n\n1. Digital Storytelling & Copy Execution\nWrite evocative, technically accurate, and on-brand copy for daily social media channels, weekly email newsletters, and performance ads.\nCraft nuanced product descriptions and website content that reflect Tilfi's commitment to craft intelligence and artisanal luxury.\nEnsure absolute precision in grammar, tone, and formatting across all digital touchpoints before publication, maintaining an uncompromising stance on quality.\n\n2. Public Relations & Sourcing Logistics\nAct as the primary operational point of contact for external stylists, publication editors, and influencers managing requests for celebrity placements and editorial shoots.\nOversee the dispatch, tracking, and seamless return of PR samples, ensuring pristine condition and absolute accountability of the brand’s physical assets.\nProvide administrative support to the Editorial Lead by maintaining clean media tracking sheets, preparing gifting collateral, and coordinating regular alignment timelines with our external PR agency partners.\n\n3.

Shoot Production & Operational Coordination\nLead the logistical planning and execution for lookbook, catalogue, and dynamic social content shoots.\nAssist in coordination with external creative partners (photographers, stylists, and talent), managing production briefs, timelines, travel logistics, and final asset handovers.\nBuild structured pre-production sheets and provide robust on-ground coordination to ensure studio and field documentary projects are executed seamlessly and sustainably.\n\n4. Digital Delivery & Grid Management\nManage daily posting schedules and maintain visual cohesion across our social media grids and digital layouts.\nAssemble and deploy email marketing newsletters and perform routine website content updates, ensuring smooth cross-functional delivery.\nMonitor and analyse routine digital engagement and social media metrics to share actionable insights with the design and editorial pillars.\n\nWho You Are\n\nYou hold a Bachelor’s or Master’s degree in Fashion Communications, Luxury Brand Management, Journalism, or a related field.\nYou have 1–3 years of proven experience in copy execution, PR tracking, or fashion production logistics.\nExceptional writing and proofreading skills balanced with a high level of comfort managing operational spreadsheets, shipping timelines, and inventory tracking.\nYou are deeply organised, methodical, and solution-oriented. You thrive in the fast-paced logistics of sample management and take proactive ownership of calendars and deliverables.\nYou have a genuine curiosity about textile heritage, artisanal ecosystems, and the business of luxury.\n\nTo Apply\n\nIf you are a disciplined creator who finds equal joy in a beautifully turned phrase and a flawless production schedule, please write to us at .\n\nPlease include your resume, a portfolio of your written or produced work, and a brief cover letter telling us what draws you to Tilfi and this position.

We want to understand how your creative instinct couples with your execution discipline.\n\n(Please refrain from using AI generative tools when writing this letter—we value sincerity, individuality, and an authentic sense of voice.)

Sign up for Job Alerts