CRM Manager

About the Team

This role sits within Tide's CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact.

Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value.

What We're Looking For

We're seeking an experienced CRM professional with a strong background in subscription-based technology businesses. You have a proven track record of developing and executing CRM strategies that improve retention and increase customer lifetime value.

You understand subscription models, recurring revenue dynamics, and industry best practices in subscription management. You're comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights.

What You'll Be Doing

As CRM Manager, you will:

• Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets
• Provide strategic guidance to senior CRM team members on best practices and emerging trends
• Manage and mentor a Senior CRM Executive, fostering a collaborative and high-performing environment
• Use advanced data analytics to refine segmentation and personalise member communications
• Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value
• Apply predictive modelling and behavioural analytics to proactively reduce churn
• Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals
• Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue
• Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy

What Makes You a Great Fit

• 3+ years of CRM experience, ideally within subscription-based businesses
• Experience with subscription billing systems and customer databases
• Strong background in CRM analytics, segmentation, and predictive modelling
• Deep knowledge of CRM and marketing automation technologies
• Strong project management and strategic thinking skills
• Excellent spoken and written English
• Strong stakeholder management and communication skills
• Experience with tools such as Iterable, Salesforce, GSuite, and Jira
• A proactive problem-solver who thrives in dynamic environments

Our Tech Stack

(You don't need to master all of these - but you should be excited to learn.)

• Salesforce Marketing Cloud
• Segment
• Looker
• Jira

What You'll Get in Return

At Tide, we believe in making work, work for you. We embrace flexible ways of working and support a healthy work-life balance.

With our Working Out of Office (WOO) policy, you can work remotely from home or anywhere within your assigned region. You can also work from another country for up to 90 days per year.

In addition, you'll receive:

• 27 days of paid annual leave
• 3 paid days for volunteering or learning & development
• Extended maternity and paternity leave
• Personal L&D budget
• Additional health and dental insurance
• Mental wellbeing platform access
• Office snacks and refreshments
• WFH equipment allowance
• Flexible working arrangements
• Sabbatical leave
• Share options

Tidean Ways of Working

At Tide, we are Member First, Data Driven, and above all, One Team.

We're remote-first, with flexible hours and a culture built on trust. Our offices remain open and fully equipped for collaboration whenever you want to connect in person.

We believe great work happens when talented people are empowered to work in ways that suit them and their teams.