Design Lead - Brand & Experience (Design-Led Transformation)

Company Description

This role is a strategic capability shift for Leo India, moving from campaign-led thinking to design-led brand building. The Design Lead will be responsible for embedding design as a core driver of creative output, building cohesive brand ecosystems, and enabling platform-native, scalable, and high-quality design solutions across marquee accounts.

Overview

Strategic / Functional Responsibilities

Drive the transition from campaign-based output to scalable design systems

Define and implement visual identity frameworks and brand ecosystems

Embed design thinking into the core creative process across brands

Execution / Delivery Responsibilities

Lead design across digital-first ecosystems (social, content, campaigns, platforms)

Ensure consistency, craft excellence, and scalability across outputs

Translate brand and creative strategy into compelling visual narratives

Team / Leadership Responsibilities

Build, mentor, and scale a high-performing design team

Establish best practices, workflows, and design standards across offices

Foster a design-first culture within creative teams

Stakeholder / Client Management

Partner with Creative, Strategy, and Business teams to shape ideas from the ground up

Act as a strategic design partner to senior clients, influencing brand decisions

Qualifications

Experience

10 to 15+ years in design, branding, or digital experience roles

Experience working on large, complex brands (FMCG, retail, tech, platforms)

Skillset

Strong expertise in brand identity, design systems, and digital design.

Deep understanding of platform-native content and visual storytelling.

Proficiency in relevant design tools and workflows.

Leadership / Behavioural Competencies

Strong creative and strategic thinking ability.

Ability to influence and collaborate across senior stakeholders.

High ownership, agility, and a future-forward mindset.