Zonal Business Head - Sales

Greetings from Synergy Resource Solutions, a leading Recruitment Consultancy.

Our client started as a small business dealing in pre-filtration equipment for RO systems. Under an able leadership and a hardworking team, they gradually started manufacturing filters, expanded their vendor base, invested in Research & Development and embraced Innovation. Today they have one of the widest range of equipment and solutions for all types of filtration requirements.

Position: Zonal Business Head - Sales

Location: Ahmedabad

Vertical: Sales

Objective: We want engineers who sell engineering solutions into pharma plants and pharma machinery OEMs.

Experience: 5-12 years

Role Summary:

You will lead the sales and business performance of your assigned zone, focusing on direct industrial customers across Pharma, Chemicals, Water Treatment, Food & Beverage, and similar sectors.Your primary responsibility is to protect, deepen, and grow key accounts, build customer trust, and deliver predictable, recurring revenue for the zone.
This is a hands-on, customer-facing leadership role that blends sales execution, team management, and application understanding.

Key Responsibilities

1. Revenue Ownership

 Deliver monthly, quarterly, and annual revenue targets for your zone.
 Grow business within existing and new key customers through consistent
engagement and value-based selling.
 Identify upsell/cross-sell opportunities across the customer’s process lines and
utilities.
 Maintain healthy margin discipline as per company guidelines.

2. Customer Relationship & Account Expansion

 Build strong, long-term relationships with plant process & engineering, utility,
maintenance, and procurement teams.
 Conduct regular customer visits to strengthen trust and ensure retention.
 Drive repeat business by solving customer issues proactively and ensuring
reliable supply.
 Understand customer pain points and recommend suitable filtration solutions.

3. Team Leadership & Performance Management

 Lead a small team of Area Sales Executives.
 Set clear KPIs, review day-to-day performance, and enforce CRM discipline.
 Coach the team on customer follow-ups, product knowledge, and sales hygiene.
 Drive a culture of accountability, customer obsession, and predictable
execution.

4. Technical & Application Understanding

 Learn filtration basics (DP, flow, micron rating, chemistry-media behaviour) and
apply them in customer discussions.
 Liaise with the company’s technical support team for trials, testing, and applicationspecific
queries.
 Conduct basic product demos and technical presentations when required.

5. Operations, Planning & Coordination

 Work closely with production, dispatch, warehouse, and logistics to ensure
timely deliveries.
 Forecast zonal demand accurately and maintain visibility of open orders.
 Track ageing, collections, stock levels, and dispatch planning for your zone.
 Maintain clean documentation and reporting for management reviews.

6. Reporting & MIS Discipline

 Submit weekly and monthly reports including funnel status, customer activity,
revenue forecasts, and key actions.
 Maintain accurate CRM entries and ensure team compliance.
 Provide clear insight into customer health (growing, stable, declining).

Required Experience

 8-12 years in B2B industrial sales, preferably in:

A) Industrial consumables (valves, pumps, pipes)
B) Water treatment equipment/consumables
C) Pharma equipment/utility solutions
D) Chemical/process equipment
G) Or any strong B2B background with excellent sales leadership capability

 Experience managing a small sales team and handling direct industrial
customers.
 Strong relationship-building ability with plant-level stakeholders.
 Hands-on field sales experience with regular travel.

Education

 Bachelor’s degree in mechanical/chemical engineering (preferred, not
mandatory).
 MBA in Sales/Marketing is an advantage.

Skills & Competencies

 Strong follow-up discipline and customer ownership.
 Ability to manage 30-80 active accounts e