Group product manager
Job Description
Position Title: Group Product Manager Function: Marketing Reporting To: VP/AVP Marketing Industry: FMCG
Key Responsibilities:
1. Brand Management Lead and manage assigned brands to drive sustainable growth in volume, NSV, and gross margin. Conduct consumer, trade, and competitive analysis to support the development of Brand Seed, Brand Pyramid, and Brand Proposition. Support long-term and short-term brand strategy formulation aligned with category and business objectives.
2. Consumer Promotions & Pricing Conceptualize and evaluate consumer promotion ideas; assess feasibility and impact. Coordinate with Central Planning, R& D, Technical, Legal, Purchase , and other stakeholders for approvals and execution. Gather competitive pricing data (including margins and schemes). Analyze impact of pricing changes on sales and profitability and propose pricing revisions to improve brand performance.
3. New Product Development (NPD)Develop concept notes and draft project charters with cross-functional teams. Define project plans and coordinate execution across assigned project members. Lead consumer validation and testing of concepts and samples. Coordinate with Legal on branding, claims, artwork, and statutory compliance. Ensure timely circulation of approved artworks, shade cards, and top covering sheets. Deliver new products that delight consumers while meeting company norms on cost, quality, and timelines.
4. Marketing Services & Communication Prepare annual and monthly activity calendars aligned with brand plans and budgets. Allocate marketing spends and manage A& SP budgets effectively. Create detailed briefs for media and creative agencies based on brand strategy. Review media plans, provide feedback, and ensure alignment with brand objectives. Coordinate execution of marketing activities and communicate plans to Sales with expected impact on volumes. Track campaign performance and ensure post-activity evaluation.
5. Market & Consumer Understanding Draft research briefs and questionnaires (QREs) for consumer and market research studies. Evaluate and approve research plans in line with objectives. Participate in research studies and analyze findings. Share actionable insights with R& D and other stakeholders to strengthen brand relevance and competitiveness.
6. Statutory & Legal Compliance Work closely with Legal to ensure compliance for consumer promotions, branding, claims, and contracts. Provide intent, scope, and necessary inputs for approvals. Ensure incorporation of IPRS and other statutory guidelines across marketing initiatives.
7. Planning, Forecasting & Budgeting Provide monthly sales forecast inputs to Central Planning based on brand activities. Lead annual sales and marketing budgeting for assigned brands. Analyze category growth trends and plan initiatives to achieve targeted growth.
8. Channel & Distributor Support Provide marketing inputs for distributor relationship programs. Support Terms of Trade planning aligned with brand strategy. Coordinate promotional planning to support trade and channel effectiveness.
9. Performance & Process Management Define KRAs in alignment with business goals and review with reporting manager. Conduct self-assessments and support performance management processes. Manage brand-related portal content and ensure timely updates.
Educational Qualification MBA with specialization in Marketing preferably from a premier B-School.
Experience Minimum 8 to 10 years of experience in Brand / Product Management within an FMCG organisation.
