Digital Media Planner

Responsibilities

%CF; Collect and analyze market data

%CF; Identify target audiences and understand their behavior and habits

%CF; Understanding of TGI tools

%CF; Create a Media Multiplier strategy and an approach to achieve the marketing KPIs

%CF; Interact and engage with multiple stakeholders to understand the campaign

objectives

%CF; Create Digital Media and Performance approach presentation to support Business

team for a client pitch

%CF; Coordinate with the operations team to manage the digital media campaign reporting

& optimization- Biddable and non-biddable

%CF; Stays apprised of industry standards, new media programs/opportunities and can

advise on new ways to reach targets.

%CF; Develops and fosters strong relationships with media partners/Publishers.

%CF; Evaluates media opportunities and presents media plans with rationale

%CF; Handles all digital media billing using monthly tracking reports and invoice

reconciliation

%CF; Evaluate the success of media strategies and campaigns

Requirements:

%CF; Proven experience as a Media Planner; experience in digital media is a must

%CF; Broad knowledge of media channels

%CF; Familiarity with campaign evaluation metrics and media buying

%CF; Wide understanding of digital marketing solutions including digital and programmatic

advertising, web and mobile sites, social media, SEO & SEM, digital media, CRM,

e-commerce, technology, and analytics

%CF; Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS, IRS, Google

Analytics)

%CF; Excellent communication and teamwork skills

%CF; Ananalytical mind with an aptitude for statistics and math

%CF; Strong decision-making skills