SEO Manager

Company Description

Trumpet Media is a results-driven digital marketing and web development agency with a strong presence in Jaipur and Bangalore. We specialize in crafting high-impact websites and executing comprehensive 360° marketing strategies tailored to the unique needs of D2C brands. With a proven track record of driving growth for influential clients like Uber, Swiggy, and leading designer labels, our team is dedicated to enhancing brand visibility, optimizing customer journeys, and boosting sales through data-driven creativity and innovation.

Job Details

Location: Civil Lines, Jaipur

Salary: ₹45,000 – ₹50,000 per month

Responsibilities

Shopify SEO Mastery

• Understanding Shopify URL structure & limitations (e.g., /collections/, /products/)
• Optimizing product & collection pages for search
• Handling duplicate content issues with tags/filters
• Leveraging metafields for SEO content

Ecommerce On-Page SEO

• Product keyword research (high intent, long-tail)
• Optimizing product titles, meta descriptions & alt text
• Building internal linking across categories, blogs, and products
• Creating compelling, SEO-friendly product descriptions
• Managing seasonal content (e.g., drops, new arrivals)

Jewellery/Apparel-Specific SEO

• Targeting luxury vs. fast fashion keywords appropriately
• Understanding searcher psychology in aesthetic-based shopping
• Optimizing for style guides, material keywords (e.g., “18K gold”, “linen dresses”)
• Using rich snippets and schema (e.g., for price, availability, ratings)

Content & Blog Strategy

• Creating cluster content around fashion trends, care guides, and styling tips
• Driving TOFU traffic via blogs (e.g., “How to style layered necklaces”)
• Keyword mapping blog posts to buyer personas
• Integrating influencer content or UGC into blog strategy

Mobile SEO & UX

• Shopify speed optimization (especially on mobile)
• CRO for mobile-first product and collection pages
• Lazy loading & image compression
• Mobile-first indexing best practices

Technical SEO for Shopify

• Page speed improvement using Shopify-native techniques
• Fixing crawl errors and redirects
• Handling faceted navigation & canonical tags
• Understanding how to work around Shopify's platform restrictions

Backlink Building for D2C Brands

• Fashion & lifestyle PR outreach
• Influencer link-building and brand mentions
• Leveraging press features in high-authority sites (Vogue, GQ, etc.)

Analytics & Performance Tracking

• Google Search Console & GA4 analysis
• Conversion rate SEO tracking (revenue per visitor)
• Shopify reports + external dashboards (Looker Studio)

Shopify App Stack & CRO Knowledge

• Understanding how page builders (like PageFly, Shogun) affect SEO
• A/B testing pages without affecting crawlability

Required Skills & Qualifications

• 4+ years of experience in SEO for e-commerce brands
• Agency experience preferred
• Ability to multi-task effectively
• Strong verbal, written, and organizational skills

What We Offer

• Competitive salary + performance-based incentives
• Opportunity to work with a fast-growing agency and make a real impact
• Flexible work environment with opportunities for career growth