ASM Chennai

Area Sales Manager (ASM) – Project or Channel Sales (Bathware)

Chennai.

Regional Sales Manager / Zonal Sales Head

To drive project and channel sales for the Bathware division , expand market presence, build strong relationships with influencers and channel partners, and achieve revenue and collection targets for Simpolo Bathware .

• Develop and manage project business with builders, developers, architects, consultants, contractors, and PMC’s.

• Identify upcoming residential, commercial, hospitality, and institutional projects.

• Conduct product presentations, mock-ups, and technical discussions.

• Coordinate for approvals, BOQs, quotations, order finalization, and execution.

• Ensure timely billing, dispatch, and payment collections.

• Appoint, manage, and grow dealers, distributors, and retailers for bathware products.

• Achieve monthly, quarterly, and annual sales targets.

• Drive secondary sales and improve market coverage.

• Implement trade schemes, promotions, and visibility programs.

• Monitor dealer stock, aging, and credit exposure.

• Increase market penetration and brand visibility in the assigned region.

• Track competitor activities, pricing, and market trends.

• Ensure effective merchandising and display at dealer outlets.

• Support new product launches and promotional campaigns.

• Manage and mentor Sales Officers / Executives.

• Prepare sales forecasts, MIS, and performance reports.

• Coordinate with logistics, finance, and marketing teams for smooth operations.

• Experience: 3–7 years in Bathware / Sanitaryware / Bathroom Fittings with strong exposure to Project or Channel Sales .

• Education: Graduate / MBA (preferred).

• Strong network with builders, architects, and channel partners.

• Excellent negotiation, communication, and relationship-management skills.

• Ready for extensive travel within the assigned territory.