Head of Marketing
Job Description
1) Positioning and credibility • Define and maintain Soleos positioning by customer segment and geography. • Convert what Soleos actually does into crisp, sellable solution narratives: project development support, financing support, engineering procurement and construction, operations and maintenance, asset management, risk and warranty management, performance and invoicing support. • Build an institutional-grade proof system: measurable case studies, customer references, site credibility, and performance narratives that increase trust and shorten sales cycles.
2) Pipeline impact and conversion improvement • Build quarterly growth plans tied to sales priorities, target sectors, and target accounts. • Create and enforce lead stages, qualification standards, and handover rules with sales. • Improve conversion by owning sales enablement: pitch structure, proposal narrative, capability decks, proof packs, and tender response quality.
3) Operating system and governance • Build a repeatable marketing operating rhythm: weekly revenue alignment, weekly production reviews, monthly performance reviews, and quarterly planning. • Own budgets, vendor strategy, and agency performance governance. • Set quality standards across all outward-facing assets: proposals, decks, brochures, website, events, and public relations.
4) Cross-functional extraction of proof • Work with project teams to convert execution outcomes into market-ready proof. • Ensure claims are accurate, defensible, and consistent with how Soleos operates in reality. • Build internal alignment so marketing outputs match delivery capability and commercial terms.
What success looks like In the first 90 days • A clear positioning and messaging architecture is published and adopted across proposals and presentations. • A structured credibility library exists: baseline company deck, segment-specific capability packs, proof packs, and a case study pipeline. • Lead stage definitions, routing rules, and reporting cadence with sales are live and enforced.
• A quarterly growth calendar is running: campaigns, partner initiatives, events, and credibility releases. In 6 to 12 months • Proposal quality becomes a competitive advantage: faster turnaround, less rework, clearer differentiation. • Inbound quality improves fewer low-fit inquiries, more decision-maker conversations.
• Win support improves measurably: better conversion from meeting to proposal and proposal to award in priority segments. • Soleos has a recognizable market narrative built on proof, not slogans. What you will build • A marketing function that is small, sharp, and outcome driven.
• A vendor and agency ecosystem that scales output without reducing quality. • A single source of truth for messaging, templates, and proof. • A disciplined measurement culture focused on pipeline outcomes, not vanity metrics.
Ideal background Must-have • Ten or more years of business-to-business marketing leadership with ownership of revenue outcomes. • Demonstrated strength in positioning, solution narrative creation, and sales enablement for complex offerings. • Experience working with technical and delivery teams to create proof-led credibility.
• Strong vendor and agency management with high quality standards. • Ability to operate with the Chief Executive Officer and senior stakeholders with maturity and clarity. Strong advantages • Experience in energy, infrastructure, industrial, or enterprise solution environments.
• Experience across multiple geographies or multi-site operations. • Exposure to investor-grade communications and governance standards. Skills that matter in this role • Structured thinking, crisp writing, and strong editorial judgement.
• Commercial understanding: how buyers decide, what reduces risk, what accelerates trust. • Ability to translate technical execution into business value and proof. • Ruthless prioritization and operational discipline.
What you can expect from Soleos • Direct access to leadership and real decision-making authority. • A mandate to build, not maintain. • A company with scale ambition and real execution depth to convert marketing into proof.
What you can expect from Soleos • Direct access to leadership and real decision-making authority. • A mandate to build, not maintain. • A company with scale ambition and real execution depth to convert marketing into proof.
