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Posted 12 June, 2026

Marketing Head - D2C

Fraganote
New Delhi, DL, IN Full Time
Reference: 097b123cf4200364

Job Description

Job Position: Marketing Head (Brand, Creative & Campaigns)\nExperience - 6 -12Years\n\nRole Overvie\nwFraganote is building a modern, accessible luxury fragrance brand\nWe are looking for a Marketing Head who can build desire through design, storytelling, an\ndcampaigns — someone who can transform the brand into a distinct, aspirational, and highl\nyrecognizable brand world\nThis is a creative-first leadership role. You will define how Fraganote looks, feels, and shows u\npacross every touchpoint\n\n.\nBrand Identity & Design Langua\ngeDefine and evolve visual identity and brand codes. Ensure consistency and premium output acrossall touchpoint\n\ns.\nCampaign Strategy & Execut\nionLead high-impact campaigns.

Shift from always-on posting to campaign-led storytelli\n\nng.\nContent Direction & Creative Con\ntrolReplace random UGC with curated, brand-led content. Build a signature content st\n\nyle.\nStorytelling & Narrative Develo\npmentCraft strong narratives around mood, identity, and aspira\n\ntion.\nSocial Media as a Brand Pl\natformBuild a cohesive, high-recall social presence focused on aspir\n\nation.\nCreative Production & Art Di\nrectionLead shoots and creative production with premium quality\n\noutput.\nRetention (Content-Led A\npproach)Build editorial-style communication across email and W\n\nhatsApp.\nCollaboration with Gr\nowth TeamEnsure brand consistency across performance\n\nchannels.\nTeam\nLeadershipLead creative teams and maintain high standards of taste and\n\nexecution.\nWhat Success\nLooks LikeDistinct brand identity, strong recall, premium perception, and aspirational p\n\nositioning.\n\nWho You Are6–12 years experience in brand/creative roles. Strong sense of design, storytelling\n, and luxury\n\npositioning.\nNo\nn-NegotiablesQuality over volume.

Consistency and restraint. Strong br\n\nand judgment.

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