B2B eCommerce & Digital Growth Manager

Job Description

Job Title: B2B eCommerce & Digital Growth Manager

Experience: 5–8 Years

Employment Type: Full-time / Contractual

Location: Remote

About the Role

We are looking for a highly performance-driven B2B eCommerce & Digital Growth Marketing Manager with strong exposure to US enterprise clients and AI-led marketing ecosystems.

The ideal candidate will have deep expertise in B2B marketing, performance marketing, and enterprise demand generation, along with strong understanding of technical business environments and modern eCommerce ecosystems.

This role requires someone who can drive measurable pipeline growth, enterprise lead acquisition, and revenue impact through data-first marketing strategies. The candidate should be comfortable working closely with technical, product, sales, and business stakeholders while managing high-impact campaigns targeting enterprise buyers.

A strong inclination toward leveraging AI-powered tools, automation, and predictive analytics to scale marketing performance is essential.

Key Responsibilities

• Own and scale AI-driven B2B eCommerce performance marketing strategies targeting enterprise accounts
• Drive qualified enterprise leads, pipeline growth, and revenue through paid and organic channels
• Lead performance marketing initiatives across Google Ads, LinkedIn Ads, retargeting, ABM campaigns, and paid media
• Develop and execute B2B marketing campaigns for technical and business audiences within the eCommerce ecosystem
• Work closely with teams managing various eCommerce platforms including Shopify, BigCommerce, Magento, WooCommerce, and other enterprise eCommerce solutions to support platform-specific marketing initiatives
• Optimize high-performing B2B eCommerce websites with strong focus on CRO, UX, personalization, and AI-led experimentation
• Develop and execute data-backed demand generation and lead nurturing programs for enterprise decision-makers
• Leverage AI tools for campaign optimization, audience segmentation, predictive scoring, dynamic personalization, and content automation
• Monitor and improve full-funnel metrics including CPL, CAC, ROAS, MQL to SQL conversion, LTV, and revenue attribution
• Collaborate with sales teams to align marketing with enterprise account targeting and ABM strategies
• Manage budgets, forecasts, performance dashboards, and reporting
• Continuously test, analyze, and optimize campaigns using A/B testing, AI analytics, and marketing automation tools
• Ensure consistent enterprise-focused messaging across all digital touchpoints

Required Skills & Qualifications

• B.Tech (mandatory) with MBA in Marketing preferred
• 5–8 years of experience in B2B marketing, eCommerce marketing, and performance marketing
• Strong exposure to US enterprise or mid-market clients
• Strong understanding of both technical and business aspects of eCommerce ecosystems
• Hands-on exposure to leading eCommerce platforms such as Shopify, BigCommerce, Magento, WooCommerce, or similar platforms
• Proven experience driving measurable revenue impact through paid acquisition and demand generation
• Hands-on expertise in Google Ads, LinkedIn Ads, SEO, CRO, email marketing, and marketing automation
• Deep understanding of B2B buyer journeys, enterprise sales cycles, and account-based marketing (ABM)
• Proficiency in GA4, Search Console, CRM systems (HubSpot/Salesforce), and attribution tools
• Strong inclination toward AI-powered marketing tools, automation platforms, predictive analytics, and AI-based bidding
• Data-driven mindset with strong analytical and performance optimization capabilities
• Experience managing large marketing budgets for enterprise campaigns is a plus
• Excellent stakeholder management and cross-functional collaboration skills
• Ability to work independently in a remote environment and manage multiple priorities

Interested?

We'd love to hear from you!

Send your resume to

About Company

Upbott Consulting Private Limited is a boutique e-commerce technology and marketing consulting company, catering to B2B and B2C e-commerce businesses in the US and UK. Incepted in 2017, we have experienced rapid growth and forayed into strategic marketing consulting over the last 7 years.

We are a group of seasoned e-commerce professionals with over 15 years of experience. Home to an excellent team of young, dynamic, and passionate professionals who love solving complex e-commerce and challenges, we take pride in exceeding customer expectations every time by providing high-quality solutions and ensuring long-term success.