Salesforce - Strategic Alliances

Location: PAN India

Work Mode: Hybrid/Remote

Reports To: Head of Marketing

Role Level: Director/Senior Director

As Senior Director – Global Strategic Alliances, you will lead Jade Global’s global alliance

strategy across Salesforce and the modern Data & AI ecosystem, with a strong focus on pipeline generation, demand creation, and market expansion through partner-led go-to-market (GTM).

Reporting into the Head of Marketing, this role is a critical bridge between Marketing, Sales, and Alliances, responsible for building a scalable partner-driven growth engine that delivers measurable business outcomes.

You will drive joint GTM initiatives across:

%CF; Salesforce (CRM, Customer 360, Data Cloud)

%CF; Snowflake (data warehousing, analytics, BI)

%CF; Databricks (data engineering, AI/ML, lakehouse)

These platforms together power the modern enterprise data stack, enabling organizations to

move from data → insights → customer activation.

In addition, you will lead a multi-alliance portfolio and team, including a direct report

responsible for SAP, Workday, and ServiceNow alliances.

-----Key Responsibilities

1. Global Alliance Strategy & Marketing-Led GTM

%CF; Define and execute a global alliance strategy anchored in marketing-led growth and

GTM innovation.

%CF; Build joint business plans (JBPs) with Salesforce, Snowflake, and Databricks aligned

to:

%CB; Demand generation

%CB; Pipeline growth

%CB; Market positioning

%CF; Identify and scale high-impact GTM plays, such as:

%CB; Customer 360 + Data Cloud + Snowflake

%CB; AI/ML + Databricks + Salesforce%CB; End-to-end data-to-insight-to-action solutions

Outcomes/KPIs: Global GTM plans executed across regions, Pipeline generated through

partner-led programs, Growth in joint solution adoption.

2. Partner-Led Demand Generation & Pipeline Ownership

%CF; Own partner-driven demand generation strategy and execution globally.

%CF; Drive pipeline creation through joint marketing programs, including:

%CB; Co-branded campaigns

%CB; Digital marketing & ABM

%CB; Industry events and webinars

%CF; Partner closely with Sales to ensure:

%CB; Lead conversion

%CB; Pipeline acceleration

%CB; Revenue realization

Outcomes/KPIs: Partner-sourced and influenced pipeline, Marketing Qualified Leads (MQLs)

from alliances, Conversion rates and campaign ROI.

3. Data & AI Ecosystem GTM (Snowflake + Databricks)

%CF; Build and scale joint GTM motions for modern data platforms:

%CB; Snowflake → analytics, BI, governed data

%CB; Databricks → AI/ML, data engineering, real-time processing

%CF; Position Jade as a leader in:

%CB; AI-driven customer intelligence

%CB; Data modernization

%CB; Advanced analytics and GenAI use cases

%CF; Align messaging with enterprise adoption trends in AI and data platforms.

Outcomes/KPIs: Pipeline from Data & AI GTM plays, Number of joint solutions launched,

Contribution to AI/analytics-driven deals.

4. Executive Partner Engagement & Co-Marketing Alignment

%CF; Build strong executive relationships across Salesforce, Snowflake, and Databricks.

%CF; Drive alignment on:

%CB; Joint marketing investments

%CB; Campaign priorities

%CB; Market positioning

%CF; Represent Jade in:

%CB; Partner marketing councils

%CB; Executive QBRs%CB; Strategic planning sessions

Outcomes/KPIs: Co-marketing investments secured, Executive engagement cadence,

Increased partner visibility and mindshare.

5. Global Brand, Thought Leadership & Ecosystem Positioning

%CF; Elevate Jade’s positioning through:

%CB; Joint thought leadership

%CB; Customer success stories

%CB; Analyst and partner visibility

%CF; Drive category creation at the intersection of Data, AI, and CRM.

Outcomes/KPIs: Share of voice in target markets, Joint content performance metrics, Brand

visibility within partner ecosystems.

6. Cross-Functional Alignment (Marketing-Led Growth Engine)

%CF; Act as the central orchestrator between Marketing, Sales, Delivery, and Practices.

%CF; Ensure alignment on:

%CB; Campaign messaging

%CB; Solution positioning

%CB; Target accounts and industries

%CF; Translate alliance strategy into executable marketing and sales plays.

Outcomes/KPIs: Sales adoption of partner-led campaigns, Improved pipeline conversion,

Faster GTM execution.

7. Team Leadership & Multi-Alliance Portfolio

%CF; Lead and scale the alliances team within the marketing organization.

%CF; Manage a direct report responsible for:

%CB; SAP

%CB; Workday

%CB; ServiceNow alliances

%CF; Ensure consistency in:

%CB; GTM execution

%CB; KPI tracking

%CB; Partner engagement

Outcomes/KPIs: Performance across all alliance portfolios, Team capability and scalability,

Unified alliance GTM framework.8. Governance, Metrics & Performance Management

%CF; Define and track marketing-aligned alliance KPIs, including:

%CB; Pipeline (sourced + influenced)

%CB; Campaign performance

%CB; Partner engagement metrics

%CF; Build dashboards and deliver quarterly business reviews (QBRs).

Outcomes/KPIs: Real-time alliance performance dashboards, ROI visibility on partner

marketing investments, Continuous optimization of GTM programs.-----Strategic Positioning of

the Role

This role sits at the intersection of:

%CF; Alliance Strategy

%CF; Partner Marketing

%CF; Revenue Growth

Driving a unified vision across:

%CF; Databricks → Data engineering & AI

%CF; Snowflake → Analytics & BI

%CF; Salesforce → Customer engagement & activation

What Success Looks Like (12–18 Months)

%CF; Partner ecosystem becomes a top driver of marketing-generated pipeline.

%CF; Scalable global partner GTM engine established.

%CF; Strong alignment between Marketing, Sales, and Alliances.

%CF; Increased visibility and positioning with strategic partners.

%CF; Measurable growth in Data + AI + CRM-led opportunities.

Required Qualifications

%CF; 15+ years in alliances, partner marketing, or ecosystem-led growth roles.

%CF; Strong experience with:

%CB; Salesforce ecosystem

%CB; Data platforms (Snowflake, Databricks preferred)

%CF; Proven track record of:

%CB; Driving pipeline through partner marketing and GTM programs.

%CB; Building joint campaigns and co-sell motions.

%CF; Strong cross-functional leadership experience.