Email Marketing Executive
Company Description
About HikeQA -
HikeQA provides expertise Quality Assurance Testing Services to ensure accurate functionality of Mobile and Desktop Applications, and website performance on varied gadgets. Our focus is to thoroughly validate every aspect of the products to minimize its defects, by cutting-edge processes which include re-running of functional and non-functional tests to check bugs or breaks in a new code and penetration testing to fix security gaps by both automated and manual process.
Job Description
As an Email Marketing Executive, you will manage the end-to-end process of our email marketing campaigns. This includes designing eye-catching emails, segmenting lists, and analyzing performance to improve user engagement and conversion rates.
Responsibilities:
- Develop and implement email marketing strategies
- Design and create engaging email content
- Proofread emails for clarity, grammar and spelling
- Manage and segment email contact lists
- Monitor and analyze email campaign performance
- Identify and implement improvements to increase effectiveness
- Ensure all email communications comply with current email best practices and regulations
- Use A/B testing to optimize email content and subject lines
Required Skills:
- 1-3 years of experience as Email marketing executive or similar role
- Proven experience in email marketing campaign management
- Familiarity with email marketing tools like Mailchimp, HubSpot, or similar
- Strong analytical skills to interpret campaign data
- Excellent written communication skills
- Ability to work independently and as part of a team
- Knowledge of email marketing best practices and regulations
