4400184-Lead Assistant Manager

About the Role: We are looking for a Digital Data Analyst to drive data-driven decision-making and optimize digital performance through advanced analytics. The ideal candidate will have hands-on experience with Adobe Analytics and Google Analytics , with additional proficiency in SQL, Power BI, and Python being a strong plus. Key Responsibilities: Analyze digital user behavior and website performance using Adobe Analytics and Google Analytics . Build insightful dashboards and reports using Power BI to present data-driven recommendations. Extract, clean, and manipulate large datasets using SQL for deep-dive analysis. Apply Python for advanced data modeling, automation, and statistical analysis (optional but preferred). Identify trends, insights, and opportunities to optimize customer journeys and digital marketing strategies. Collaborate with cross-functional teams, including marketing, product, and IT, to improve data accuracy and reporting. Conduct A/B testing and performance analysis to drive digital conversion and engagement. Provide actionable insights to stakeholders and support decision-making with data-backed recommendations. Ensure data quality, governance, and best practices in digital analytics. Qualifications & Skills: 2-5 years of experience in digital analytics or a related field. Strong expertise in Adobe Analytics and Google Analytics (GA4 preferred). Proficiency in SQL for data extraction and analysis. Hands-on experience with Power BI for dashboard creation and data visualization. Basic to intermediate Python skills for data processing and automation (preferred). Strong analytical mindset with a problem-solving approach. Excellent communication skills to present insights to technical and non-technical stakeholders. Knowledge of tag management systems (e.g., Adobe Launch, Google Tag Manager) is a plus.EXL is the indispensable partner for leading businesses in data-led industries such as insurance, banking and financial services, healthcare, retail and logistics. We bring a unique combination of data, advanced analytics, digital technology and industry expertise to help our clients turn data into insights, streamline operations, improve customer experience, and transform their business. Our partnerships with clients are built on a foundation of collaboration - and we've been chosen as a partner by nine of the top ten leading US insurance companies, nine of the top 20 global banks, and six of the top ten US health care payers. We function as one team to make your goals our goals, whether that's unlocking the value of generative AI or embedding analytics into workflows that reduce risk or power your growth. Clients choose EXL as their transformation partner for many reasons. Our geographic diversity make talent all over the world instantly accessible. Digital accelerators enable unmatched speed-to-value, letting you realize results fast. It's our people that truly set us apart, though, including the 1,500 data scientists we have dedicated to our generative AI practice. And our more than twenty years of experience in delivering business services, garnering stellar client references, and maintaining a solid balance sheet are reassuring to our C-suite clients. Find out for yourself why clients, employees, and analysts think we're some of the best in the business. Contact us to see how we can help you achieve your goals.