1970764-Lead Assistant Manager

Job Description: Analyst - Marketing & Customer Analytics (Offshore Team) Job Overview We are looking for a data-savvy and insight-driven Analyst to join our Retail Marketing & Customer Analytics offshore team. This role supports a variety of high-impact analytics needs-from channel efficiency analysis and incrementality measurement to building scalable dashboards and supporting ad hoc marketing and custom er deep dives. Ideal for candidates with 3-4 years of experience, this role requires strong SQL and visualization skills, a sharp analytical mindset, and a passion for improving marketing effectiveness through data. Key Responsibilities Marketing Performance & Channel Analytics Analyze the efficiency and ROI of marketing channels (e.g., paid search, social, email, affiliates), identifying performance trends and optimization opportunities. Support channel incrementality testing, including design, measurement, and interpretation of test results to determine true lift and return from campaigns. Translate findings from Marketing Mix Models (MMM), attribution models (GA4, MTA, last-click), and driver tree frameworks into actionable recommendations for budget and channel strategy. Conduct post-campaign analysis to identify what worked, what didn't, and where opportunities exist for improvement. Customer & Ad Hoc Analytics Partner with onshore stakeholders to solve ad hoc business questions related to customer engagement, retention, segmentation, and lifecycle behavior. Identify and explain key business drivers influencing metrics like revenue, traffic, conversions, or churn using structured frameworks and analytical methods. Visualization & Reporting Build and maintain automated, insightful dashboards using Tableau and Looker that track marketing performance, customer behavior, and attribution outcomes. Design reporting views that make complex modeling output (e.g., MMM or GA4 attribution data) intuitive and digestible for marketing stakeholders. Ensure data pipelines and visualizations are accurate, scalable, and aligned with business definitions. Data Extraction & Quality Write efficient, scalable SQL queries to extract and manipulate large datasets from cloud platforms (e.g., GCP BigQuery). Support ongoing data validation, anomaly detection, and root cause investigation to ensure confidence in insights delivered. Team Collaboration & Agile Delivery Work closely with onshore marketing analytics leads, campaign managers, and CRM teams to align on goals and interpret insights in business context. Participate in Agile ceremonies (e.g., standups, sprint planning) and support documentation and stakeholder communication. Requirements 3-4 years of analytics experience, with a strong foundation in marketing or customer analytics. Proficient in SQL for querying and analyzing large datasets. Hands-on experience with Tableau, Looker, or similar BI tools for building dashboards and visualizations. Familiarity with marketing KPIs such as ROI, conversion rate, CAC, LTV, and incrementality. Strong analytical thinking, with the ability to turn model outputs into real-world business narratives. Clear verbal and written communication skills to share insights with technical and non-technical stakeholders. Comfortable working in Agile or cross-functional teams using tools like Jira, Confluence, or Slack. Preferred Qualifications Exposure to MMM, GA4, MTA, or other attribution models and frameworks. Experience supporting or interpreting incrementality experiments and A/B testing for paid media or CRM programs. Familiarity with retail or e-commerce environments and omnichannel marketing strategies. Understanding of driver tree modeling, campaign forecasting, or uplift modeling concepts.EXL is the indispensable partner for leading businesses in data-led industries such as insurance, banking and financial services, healthcare, retail and logistics. We bring a unique combination of data, advanced analytics, digital technology and industry expertise to help our clients turn data into insights, streamline operations, improve customer experience, and transform their business. Our partnerships with clients are built on a foundation of collaboration - and we've been chosen as a partner by nine of the top ten leading US insurance companies, nine of the top 20 global banks, and six of the top ten US health care payers. We function as one team to make your goals our goals, whether that's unlocking the value of generative AI or embedding analytics into workflows that reduce risk or power your growth. Clients choose EXL as their transformation partner for many reasons. Our geographic diversity make talent all over the world instantly accessible. Digital accelerators enable unmatched speed-to-value, letting you realize results fast. It's our people that truly set us apart, though, including the 1,500 data scientists we have dedicated to our generative AI practice. And our more than twenty years of experience in delivering business services, garnering stellar client references, and maintaining a solid balance sheet are reassuring to our C-suite clients. Find out for yourself why clients, employees, and analysts think we're some of the best in the business. Contact us to see how we can help you achieve your goals.