3609773-Lead Assistant Manager

We are seeking a highly skilled and experienced Web Analytics Specialist to join our team. The ideal candidate will have a strong background in web analytics, SQL, Power BI, and Looker Studio. As a Web Analytics Specialist, you will be responsible for analyzing website traffic, user behavior, and providing insights to improve website performance and user experience. Key Responsibilities: 1. Utilize web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms to track and analyze website traffic, user engagement, and conversion rates. 2. Develop and maintain SQL queries to extract, manipulate, and analyze data from various databases and data sources. 3. Create customized reports and dashboards using Power BI and Looker Studio to visualize and present data insights to stakeholders. 4. Identify trends, patterns, and anomalies in website data to provide actionable recommendations for optimizing website performance and achieving business goals. 5. Collaborate with cross-functional teams including marketing, product development, and UX/UI design to implement data-driven strategies and initiatives. 6. Conduct A/B testing and other experiments to evaluate the effectiveness of website changes and optimizations. 7. Stay updated on industry trends, best practices, and emerging technologies in web analytics and data visualization. Qualifications: Bachelor's degree in Computer Science, Information Systems, Statistics, or a related field. (Band A colleges) Proven experience working with web analytics tools such as Google Analytics, Adobe Analytics, etc. Proficiency in SQL for data extraction, manipulation, and analysis. Strong skills in data visualization and dashboard creation using Power BI and Looker Studio. Excellent analytical and problem-solving abilities. Ability to communicate complex data insights effectively to non-technical stakeholders. Experience with A/B testing, experimentation, and statistical analysis is a plus.EXL is the indispensable partner for leading businesses in data-led industries such as insurance, banking and financial services, healthcare, retail and logistics. We bring a unique combination of data, advanced analytics, digital technology and industry expertise to help our clients turn data into insights, streamline operations, improve customer experience, and transform their business. Our partnerships with clients are built on a foundation of collaboration - and we've been chosen as a partner by nine of the top ten leading US insurance companies, nine of the top 20 global banks, and six of the top ten US health care payers. We function as one team to make your goals our goals, whether that's unlocking the value of generative AI or embedding analytics into workflows that reduce risk or power your growth. Clients choose EXL as their transformation partner for many reasons. Our geographic diversity make talent all over the world instantly accessible. Digital accelerators enable unmatched speed-to-value, letting you realize results fast. It's our people that truly set us apart, though, including the 1,500 data scientists we have dedicated to our generative AI practice. And our more than twenty years of experience in delivering business services, garnering stellar client references, and maintaining a solid balance sheet are reassuring to our C-suite clients. Find out for yourself why clients, employees, and analysts think we're some of the best in the business. Contact us to see how we can help you achieve your goals.