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Business Vertical: TCFSL
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Department: Digital |
Designation:
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Line of Business: Digital Marketing
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Proposed Immediate Superior: AVP Digital Marketing
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Grade: M4/M3
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Key Objective of the Job:
Responsible for all aspects of our omni channel marketing (Email/SMS/PN/IVR/etc) operations, Automation, Customer Retention and Activation. Your central goal is to execute omni channel performance/Services/collection-oriented campaigns while also showing quantifiable growth in performance metrics.
Your duties will include implementing and monitoring digital marketing campaigns across all digital platforms/networks along with planning the campaigns with key stakeholders. Our ideal candidate is someone who can thrive in a highly fast paced environment and show results in campaign performance. In addition to being an outstanding performance marketer, you will also demonstrate excellent interpersonal, analytical skills and stakeholder management.
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Major Deliverables:
- Understand requirements, implement, and oversee all aspects omni channel targeted digital campaigns.
- Plan & orchestrate Customer Journeys across business
- Continuously work on improving personalized communication
- Create a framework for Omnichannel, realtime communication and nudges
- Prepare and present reports on marketing campaign's overall performance.
- End-to-end funnel measurement to understand gaps in customer acquisition journey and identify areas of improvement.
- Coordinate with content and media experts to improve marketing results to meet acquisition goals.
- Analyze performance data, identify patterns and plan for scaling the campaigns.
- Evaluate KPIs that affect our target audience and build an understanding of how they engage with different types of campaigns.
- Execute ABM campaigns, with super tight coordination with the AE's and the SDR's.
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Specialized job competencies:
Understanding and working experience of Marketing Automation tools viz. Moengage, Clevertap, Netcore, Sales force.
Analytic Tools - Adobe Analytics, Google Analytics
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Desired Experience:
- Bachelor's degree in Marketing or Technology.
- 2-4 years' experience in a hands-on digital marketing position, preferably for a product/omni channel agency.
- Managing omni channel platform clustering from campaign execution perspective.
- In-depth knowledge of various digital marketing platforms and best practices. Experienced in working with Salesforce marketing cloud/ Resulticks / Clevertap along with management of domains and other technical implementation.
- Excellent analytical abilities to measure and optimize campaigns for performance.
- Adaptability to changing environment, willingness to learn and can work well with cross-functional teams across geographies.
- Up to date on the latest trends and technologies in digital marketing.
- End-to-end campaign execution experience, marketing experience preferred.
- Understanding Web Analytics, SaaS Business Metrics and hands on CRM knowledge will make the learning curve shorter
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Other desired attributes:
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| Location: Mumbai |
| Number of Positions: 1 |
