Manager - Programmatic Media

Company Description

About the Company:

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative.We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers.We are catering to end to end digital marketing solutions for premium brands in the country.

Overview

Responsibilities:

Leverage prior experience working with media agencies, trading desks, or programmatic technology partners to drive campaign success and strategic programmatic initiatives.

Lead end-to-end campaign execution across major local DSPs and programmatic platforms, ensuring best practices in setup, optimization, and measurement.

Utilize in-depth knowledge of DSP and exchange economics to negotiate trading benefits, secure preferred deals, and optimize buying efficiency.

Maintain and grow relationships with key local publishers, data partners, and programmatic product vendors to unlock unique media opportunities and audience insights.

Apply deep understanding of programmatic trading models (open auction, PMPs, preferred deals, programmatic guaranteed) to balance advertiser performance goals with publisher monetization strategies.

Translate complex programmatic and adtech concepts into simple, non-technical language for clients and internal stakeholders-e.g., explaining cookie syncing, lookalike modeling, or identity graphs in a clear, relatable way.

Manage and mentor the team, overseeing their performance and development

Responsibilities

Required Experience:

4+ years of digital media experience, preferably in a media agency or trading desk.

Proficient in Google Marketing Platform (DV360, Campaign Manager, GA360).

Hands-on expertise with leading AdTech and MarTech platforms.

Experience in programmatic strategy, client decks, and new business pitches.

Strong understanding of programmatic platforms and campaign execution.

Strategic mindset with a focus on scaling existing business.

Additional Information

Soft Skills:

• Superb communication skills
• Self-starter / self-motivated individual
• People Management
• Disciplined: On attendance, deliverables and adhering to company ethical standards
• High intellectual curiosity, willingness to learn and explore