Social Media Executive

Key Responsibilities<\/b>
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• Content Strategy & Creation:<\/b> Develop and execute a monthly content calendar across Instagram, TikTok, LinkedIn, Facebook, and YouTube. Focus on <\/span>Short\-form Video<\/span><\/b> (Reels\/Shorts) to showcase campus life.<\/span>
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• Campus Storytelling:<\/b> Collaborate with students and faculty to capture authentic, "Day in the Life" style content, events, and success stories.
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• Community Management:<\/b> Engage with our audience by responding to comments, messages, and mentions in a timely and professional brand voice.<\/span>
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• Trend Monitoring:<\/b> Stay ahead of Gen\-Z trends, memes, and platform updates to keep Inspiria's presence relevant and fresh.
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• Performance Tracking:<\/b> Use <\/span>Social Media Analytics<\/span><\/b> to monitor reach, engagement, and conversion rates.<\/span> Provide weekly reports to the Marketing Head.
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• Collaboration:<\/b> Work closely with the design and video production teams to ensure high\-quality visual output that aligns with our brand guidelines.
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• Ad Campaign Support:<\/b> Assist the performance marketing team with creative inputs for paid social media campaigns (Meta Ads).
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  Required Skills & Qualifications<\/b>
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  • Education:<\/b> Bachelor's degree in Marketing, Mass Communication, Journalism, or a related field.
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  • Experience:<\/b> 1-3 years of experience in social media management (Agency or Education sector experience is a plus).
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  • Platform Expertise:<\/b> Deep understanding of Instagram Reels, LinkedIn professional branding, and YouTube SEO.
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  • Technical Skills:<\/b> Proficiency in Canva<\/b>, CapCut\/Adobe Premiere Rush, and social media scheduling tools (e.g., Zoho Social, Buffer, or Hootsuite).
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  • Copywriting:<\/b> Exceptional English writing skills with the ability to write catchy captions and engaging hooks.
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  • Soft Skills:<\/b> High energy, "people person" attitude, and the ability to direct students on camera.
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