Marketing Lead

1. Create marketing plans geared toward end users for each key product within portfolio, in line with strategy and targets and within budget. 2. Work with the in-house designer to produce materials of visual impact and within brand guidelines. 3. Work with the business innovation department to develop new ideas for reaching end user markets using the latest in electronic technologies. 4. Communicate to rest of marketing team about new innovations and how they can be used to leverage marketing efforts. 5. Write copy for each product, reflecting key messages, features and benefits. 6. Involve key stakeholders for product at each stage of campaign, and report results once completed. 7. Preparation & delivery of marketing plan within key objective. 8. Events planning and execution. 9. Copy writing of articles, marketing materials etc. 10. Liaison with media and publishers as required. 11. Ensuring that all marketing materials do no deviate from the established. 12. Brand image of the business.