Content Writer

CONTENT WRITER

Must have 2-5 Years of experience in Content Writing and should have conducted though research on industry-related topics, generating ideas for new content types and proofreading articles. Should be familiar with producing online content and have an eye for detail.

Job Profile

• Conducting in-depth research on industry-related topics in order to develop original content.
• Completing writing projects, meeting deadlines, and following content requirements in terms of style and project specifications.
• Create content campaigns that align with marketing objectives and company goals.
• Working with customers to understand their content needs
• Produce, edit & customize content for all platforms, including website, LinkedIn, Facebook, etc.
• Perform online and on-the-ground primary research for blog posts, articles, guides, and other content.
• Work with the marketing team to analyze content performance metrics, such as total attention time, click-through rate, and social following growth, and apply those insights to improve existing content and develop better content ideas for the future
• Revising content whenever clients request changes
• Helping creative style guides or suggesting changes to ensure content is consistent and clear.
• Consulting research on any given topic

Desired Candidate Profile

QUALIFICATIONS REQUISITE

• Bachelor's degree in Communications, Marketing, English, Journalism, or related field
• Any other certification is an advantage but not essential

TECHNICAL SKILLS REQUISITE

• Proven work experience as a Social Media content writer or similar role
• Hands-on experience using various social media platforms to advertise
• Good knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
• Familiarity with online paid advertising

BEHAVIOURAL SKILLS REQUISITE

• Strong initiative and with a positive attitude.
• Deep passion for Digital/Social Media and Marketing
• Other skills required: time management, flexibility
• Analytical and problem-solving skills, self-starter, and be able to work independently.
• Ability to learn quickly, work in tight deadlines and adapt to change.
• Professional, organized, efficient and accurate.
• Tenacity, drive and the desire to succeed
• Resourceful and creative troubleshooting skills.
• Strong commitment to quality; and
• A well-developed sense of humour.
• Excellent written and spoken English
• A keen eye for details.

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