Associate - Demand Generation

Requirements<\/h3>\n

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• Own the complete lead generation & management process from lead capture to follow\-up and tracking them through the entire sales cycle.<\/span><\/span>
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• Coordinate with the prospects and the frontend team to set up business meetings\/calls.<\/span><\/span>
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• Further, briefing the Front\-end team about the prospect after conducting secondary research and collating relevant information.<\/span><\/span>
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• Engage in dialogue to understand client requirements and expectations.<\/span><\/span>
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• Work collaboratively with Sales.<\/span><\/span>
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• Team and obtain feedback on the quality of MQLs generated from marketing campaigns.<\/span><\/span>
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• Track full\-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates.<\/span><\/span>
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• Measure, analyses, and report campaign performance and deliver weekly campaign performance briefs to leadership.<\/span><\/span>
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• Drive data capture and management. Provide regular database health checks, cleansing, and augmentation.<\/span><\/span>
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• Partner closely with product marketing and campaign management teams to ensure proper messaging, timing and execution of one\-off and ongoing campaigns across email and web personalization.<\/span><\/span>
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• Use the latest in account\-based marketing technology to run multi\-channel campaigns targeting Innovaccer's largest customers.<\/span><\/span>
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• Knowledge of Sales funnel and pipeline structure.<\/span><\/span>
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• Email Marketing.<\/span><\/span>
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  Benefits<\/h3>

  <\/span><\/span><\/span><\/span>Healthinsurance<\/span><\/span>
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  <\/span><\/span><\/span><\/span>Life Insurance <\/span><\/span> <\/span><\/span>
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  <\/span><\/span><\/span><\/span>Paidvacationleaves<\/span><\/span>
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  <\/span><\/span><\/span><\/span>Company Provided Breakfast, Lunch & Dinner<\/span><\/span>
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  <\/span><\/span><\/span><\/span>Flexible Work Environment<\/span><\/span>
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