Affordplan- Graphic Designer

Position: Visual & Graphic Designer
Experience: 2-5 years
Location: Mumbai & Gurgaon
Work mode: 6 days WFO

Role Overview

We are looking for a creative and performance-oriented Visual Designer to bring our wellness platform to life through compelling design across web, email, and digital channels. You will collaborate with the merchandising team to create assets that look great & drive engagement, conversion, and sales.

Key Responsibilities

1. Website & Merchandising Design

Design banners, promotional tiles, landing pages, & themed collections

Ensure consistency of visual language across wellness categories

Collaborate with the merchandiser to visually translate seasonal campaigns, health occasions, and curated collections

2. Campaign & Marketing Creatives

Create campaign visuals for CRM/emailers, and push notifications

Design assets for festive launches, health awareness months and new brand drops

Work closely with merchandising teams to align visual flow with messaging

3. Brand Consistency & Optimization

Maintain visual identity and guidelines across formats and placements

Design variations for banners, email headers, or CTAs to improve CTR and conversion

Organize and maintain asset libraries, templates, and design files for efficient reuse

Key Requirements

Education: Bachelor's degree in Design, Visual Arts, Communication, or a related field

Experience: 2-5 years of experience in e-commerce or consumer brand design

Design Tools: Adobe Creative Suite (Photoshop, Illustrator, XD), Figma, Canva

Bonus Skills:

Understanding of HTML/CSS for email or landing page design

Familiarity with wellness or health product brands

Soft Skills:

Eye for detail and visual hierarchy

Fast turnarounds and comfort with iterative design

Collaborative mindset to work with merchandisers & marketers