Inshorts - Marketing Associate

Company - Inshorts

Position - Marketing Associate

Experience - 1-4 years

Location - Noida

About the Role:

We're seeking a results-driven Marketing Associate with hands-on experience in Meta Ads and Performance Marketing. In this role, you'll work closely with the growth and creative teams to strategize, execute, and optimize paid campaigns that drive conversions, traffic, and revenue.

Key Responsibilities

• Plan, launch, and manage paid ad campaigns across Meta platforms (Facebook & Instagram).

• Optimize campaign performance daily to improve ROI, reduce CAC, and increase ROAS.

• Monitor performance using analytics tools and create actionable reports.

• Conduct A/B testing on creatives, audiences, placements, and messaging.

• Collaborate with design/content teams to create high-performing ad assets.

• Stay updated with industry trends, platform updates, and best practices in performance marketing.

• Support broader digital marketing initiatives including email marketing, Google Ads, or influencer campaigns when needed.

Requirements

• 1-4 years of experience in digital marketing, with a strong focus on Meta Ads and performance-driven campaigns.

• Proficiency in Facebook Ads Manager and Meta Business Suite.

• Solid understanding of KPIs like ROAS, CTR, CPC, CPA, etc.

• Data-driven mindset with strong analytical skills and Excel/Google Sheets proficiency.

• Experience using Google Analytics, Tag Manager, or similar tracking tools is a plus.

• Self-starter with strong attention to detail and a test-and-learn mindset.

About Inshorts :

Inshorts is an Indian digital media company known for its flagship mobile app that delivers news summaries in 60 words or less. Founded in 2013 by Azhar Iqubal, Anunay Arunav, and Deepit Purkayastha, the company aims to provide quick and accessible news updates for a mobile-first audience. Inshorts operates two primary platforms:

Inshorts App: A news aggregator that curates and summarizes news stories from various sources into concise 60-word snippets, catering to users seeking quick updates.

Public App: Launched in 2019, this hyperlocal video-sharing platform allows users to post and access real-time updates about local events, jobs, and news in their vicinity.

Together, these platforms serve a user base exceeding 70 million across India and other countries, including the USA, UK, UAE, Canada, and Southeast Asia.

Why Join Us?

• Work in a fast-paced, growth-focused environment.

• Exposure to exciting campaigns with real-time impact.

• Collaborative, inclusive, and creative work culture.

• Opportunities for growth, learning, and cross-functional collaboration.

Apply now if you love numbers, creativity, and the thrill of scaling digital campaigns.