Nitro Commerce - Associate Director: Ad delivery & Operations
Associate Director - Ad Delivery & Operations
Location: Gurugram
Experience: 8+ years in Ad Operations, Programmatic Trading, or AdTech Delivery
The Role
Nitro Commerce is seeking a Hands-on Associate Director of Delivery to bridge the gap
between technical ad operations and aggressive business scaling. You will be the primary
custodian of our ad server efficiency, ensuring user signals we possess are translated into
flawless campaign execution.
This is a high-accountability role where success is measured by technical precision, zero
underspend, and hitting the specific performance benchmarks (ROAS, CTR, CPA) that keep
our 2,500+ brand partners scaling.
Key Responsibilities
Supply-Side Scaling: Lead the technical integration of new SSPs and direct
publishers to avoid delivery bottlenecks and diversify inventory.
Budget Mastery: Take ownership of 100% budget utilization across all active
campaigns with a goal of zero underspend.
KPI Excellence: Oversee predictive bidding and dynamic creative optimization to
ensure top-tier accounts meet or exceed brand benchmarks.
Operational Integrity: Manage the "Performance Scorecard," cross-referencing ad
server logs with client-reported data to ensure transparent reporting.
Inventory Enablement: Actively manage and increase fill rates across existing
inventory partners to maintain "shelf space" for premium D2C brands.
The Performance Plan
Your role is tied to a strategic incentive structure designed to reward outcome excellence:
Budget Utilization
Inventory Enablement
Brand Goal Success
Who You Are
Technical Specialist: Deep experience with DSP/SSP mechanics, UID identification,
and deterministic targeting signals.
The Optimizer: You don't just "run" ads; you architect campaigns that move
customers through the full funnel-from exposure to point-of-sale.
Data Disciplinarian: You thrive on "Performance Scorecards" and can reconcile
complex billing and delivery data across OTT, Fintech, and Commerce apps.
AdTech Veteran: You have a proven track record in Agency or AdTech environments
managing high-volume spends with high ROAS outcomes (e.g., 20x ROAS models).
Why Nitro Commerce?
Nitro Commerce is a Series A adtech startup founded in 2023 by the visionary team behind
Wigzo (acquired by Shiprocket). Led by industry veteran Umair Mohammed, we are
redefining how D2C brands acquire and retain customers in a cookieless world.
We offer a fast-paced environment where your technical delivery directly impacts the growth
of India's most exciting D2C brands.
Employment Type: FULL_TIME