Maino.ai- Performance Marketing (Executive / AM / Manager/ Sr Manager)

Position- Performance Marketing Manager

Exp- 1-8 yrs

Location- Bangalore(5-WFO)

About Company

Maino.ai is a privately held technology company specializing in AI and machine learning-driven digital marketing automation. Founded in 2022, it operates from Bengaluru, India, and Dover County, Delaware, USA. The company offers a comprehensive Martech platform designed to optimize digital marketing strategies through advanced analytics and automation.

Responsibilities
Plan and execute digital marketing campaigns across all the paid channels like google adwords, facebook, instagram, amazon ads etc
Understanding of the key KPIs mainly CAC, LTV, Retention, ROAS etc for different vertical of business
Ahead of the curve execution on ever-evolving advertisement product suite, based on channels as mentioned earlier
Monitor and analyze campaign performance data, identify trends, and make recommendations for optimization.
Work with the team to create relevant reports and presentations to share regular campaign performance updates with the key stakeholders
Design, conceptualize & co-ordinate with the creative team to bring out campaigns based on solid consumer & business insights
Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product & across different marketing channels.
Designing experiments to establish attribution of high reach and impact channels like programmatic, Youtube etc and evaluating them through relevant KPIs
Conducting multivariate testing across marketing channels to assess the impact of advertising spends on the key business metrics