Job Description - Senior Copy Writer (Story Pod)

Location

Faridabad / Delhi NCR (Office)

Function

Creative - Story Pod

Reports To

Copy Lead - Story Pod

About Infinity

Infinity Advertising Network is transforming into Infinity - a future-forward advertising and marketing transformation company. Powered by technology, data, and the proprietary SYNC framework (Story, Yield, Network, Commerce), Infinity delivers end-to-end solutions from creative storytelling to measurable business growth and commerce outcomes.

Role Overview

As a Senior Copy Writer within the Story Pod, you will create compelling, insight-driven copy that strengthens Infinity 's integrated campaigns. You will translate brand strategy and the SYNC framework into powerful narratives across digital, social, and experiential channels.

Key Responsibilities

• Develop copy for integrated campaigns, social media, brand films, websites, and marketing materials.
• Collaborate with art directors, designers, and strategists to create cohesive campaigns.
• Refine and elevate creative concepts to ensure clarity, creativity, and alignment with brand voice.
• Incorporate cultural trends and digital insights to produce engaging, shareable content.
  Provide creative input for pitches, case studies, and client presentations.

Key Skills & Competencies

• Exceptional writing and storytelling skills across multiple media.
• Ability to adapt voice and tone for varied brands and audiences.
• Strong conceptual thinking to partner effectively with design and strategy.
• Up-to-date understanding of digital culture, content trends, and performance-driven copy.

Qualifications

• 5-8 years of experience in copywriting or content creation within creative or digital agencies.
• Strong portfolio demonstrating integrated campaigns and digital-first storytelling.
• Degree in Mass Communication, Journalism, English Literature, or related field.

What We Offer

• Opportunity to shape creative campaigns for some of the world's leading brands.
• A collaborative, innovation-driven environment built around the SYNC framework.
• Competitive compensation and professional growth in a global-facing organization.