FES Cafe & Deserts Brand Manager

FES Cafe & Desserts

Brand Manager

Location: Gurugram

Experience: 3+ Years

Type: Full-time

About FES Cafe & Desserts
FES Cafe is building India's most exciting dessert-forward cafe brand. Leading with bold
flavors, bigger culture, and unforgettable customer experiences. We're growing fast,
experimenting fearlessly, and looking for people who want to do the same.
If you're a brand hustler who blends strategy with creativity, loves food, and thrives in
culture led marketing, this is your stage.
What You'll Own

1. Social Media Strategy & Execution
Lead the overall social media strategy with a pulse on trends, culture, and
storytelling.
Trend Monitoring - Stay ahead of social media trends, adapting and implementing the
latest strategies to enhance engagement and reach
Build and manage the social media calendar - topicals, campaigns, new launches,
UGC, collabs.
Oversee end-to-end content creation with our designers, creators, and cafe teams.
Ensure timely and consistent posting with strong execution across platforms.

2. Influencer Marketing & PR
Build deep relationships with influencers, creators, and lifestyle media.
Execute buzz worthy campaigns that feel authentic, not transactional.
Lead PR outreach, get our story heard, and amplify our cafe and D2C brand.

3. Brand Collaborations
Identify and drive brand collabs that feel culture-first (not just logo swaps).
From ideation to rollout, you'll own partnerships that make noise and bring new
audiences.

4. Events & On-ground Activations
Plan and execute high-impact cafe events, pop-ups, influencer tastings, and
seasonal campaigns.
Collaborate with internal ops teams to ensure smooth execution and post-event
buzz.

5. Strategic Marketing to Drive Revenue
Link brand with business drive footfall, trials, and online sales through clever
marketing.
Use data and insight to plan smarter campaigns across digital and physical
touchpoints.

6. Brand Calendar Ownership
Maintain and align the master brand calendar: launches, collabs, seasonals, social,
and events.
Ensure visibility and clarity across teams with clear planning and execution
timelines.

Who You Are
1. Experience: 4-5 years in brand or content marketing
2. Influencer & PR: Proven ability to lead influencer and PR campaigns
3. Campaign Ownership: Hands-on with end-to-end campaign execution
4. Social Media: Strong grasp of social strategy and content planning
5. Team Management: Comfortable managing creators, agencies, and internal teams
6. Execution: Skilled in project and time management
7. Industry Exposure: Experience in F&B or D2C brands (preferred)