Inshorts - Performance Marketing Manager
Company - Inshorts
Position - Performance Marketing Manager
Location - Noida
Experience - 4-8 years
About the Role:
We're looking for a Performance Marketing Manager to take end-to-end ownership of paid media campaigns across key digital platforms. This role focuses on campaign management, media buying, and performance optimization to support overall business growth. The ideal candidate is hands-on, analytical, and experienced in running high-efficiency campaigns for mobile-first products.
Key Responsibilities:
1.Campaign Management
Plan, launch, and manage paid marketing campaigns across Meta, Google Ads, YouTube, OEMs, affiliate networks etc.
Own audience targeting, budget allocation, bid strategies, and platform selection based on goals
Ensure timely execution and smooth delivery across all active campaigns
2.Performance Optimization & Analysis
Monitor key campaign metrics, identify trends, and implement optimizations to improve efficiency and performance
Run A/B tests on creatives, copy, and audience segments
Use analytics and attribution tools (e.g., Appsflyer, GA4, Firebase) to assess performance and inform decisions
3.Creative Collaboration
Work closely with the design to develop high-performing ad creatives
Provide data-backed feedback and briefs for new assets and campaign variations
4.Cross-functional Alignment
Collaborate with product, CRM, and data teams to align campaign goals with broader business objectives
Partner with agencies, publishers, or channel representatives where applicable
Requirements:
4-8 years of experience in performance marketing, preferably for a mobile-first or consumer tech product
Strong hands-on experience with Meta Ads Manager, Google Ads (incl. UAC), and other digital buying platforms
Proficient in tools like Appsflyer, Adjust, GA4, Firebase
Strong analytical skills with a data-driven decision-making approach
Ability to manage multiple campaigns across channels with efficiency and accuracy
Preferred Experience:
Experience working on mobile apps or subscription-based business models
Exposure to full-funnel performance marketing and growth experimentation
Comfort with rapidly changing environments and performance-led cultures
managed monthly budgets upwards of 50 lakhs across digital platforms
